6 November 2024, Wed |
1:22 AM
WSO2 is set to participate in GITEX Global 2024, highlighting the theme “Foundational Technologies to Create Awesome Digital Experiences.” The event will take place at the Dubai World Trade Center, where WSO2 will engage with key stakeholders to address the technology industry’s pressing challenges.
At GITEX, WSO2 will share its expertise on leveraging technology for fast, easy, and secure digital experiences. Attendees can expect to see the company’s latest advancements in API management and integration, including Choreo, its innovative internal developer platform that transforms how DevOps teams create digital experiences. WSO2 will also showcase its Customer Identity Access Management (CIAM) solutions, addressing the increasing need for robust data protection, especially given IBM’s estimate that the average cost of a data breach in the Middle East stands at US$8.7 million.
As a channel-focused organization, WSO2 aims to strengthen partnerships and expand its market reach during GITEX. “GITEX is a global event that attracts a wide range of technology stakeholders, including potential partners, customers, and investors,” stated Uday Shankar Kizhepat, Vice President and General Manager for the Middle East and Africa Region at WSO2. “This is an opportunity for us to forge new relationships and expand our presence throughout the MEA region. We onboard two partners each year to give them exposure to GITEX through WSO2. This year we have partnered with 3Pillars Digitalization and Aujas, and we’ll also introduce a new partner, Systems Ltd., at the event.”
WSO2’s strategy for GITEX 2024 aligns with ongoing government investments in digitalization in the Middle East, particularly in the UAE and Saudi Arabia. Digital transformation is now a top priority for policymakers, who are launching initiatives to enhance public services and citizen engagement. These efforts are supported by national economic strategies such as Saudi Vision 2030 and UAE Vision 2031. WSO2’s API management, identity management, and integration solutions facilitate seamless digital services, secure data exchange, and the creation of scalable digital ecosystems.
“By partnering with WSO2, organizations can accelerate their digital initiatives and adopt open-source technology to modernize public services efficiently,” Kizhepat emphasized. “Digital experiences delivered as apps, workflows, and automation require powerful cloud-native infrastructure to do the heavy lifting. Enterprises can now focus on their business needs while we handle the complexities. WSO2 allows you to build your digital platform your way—whether that’s running it yourself, in a private cloud, as SaaS, or through our Internal Developer PaaS to start coding immediately.”
The surge in cloud adoption since 2020 will also drive WSO2’s participation at GITEX. Sectors such as banking, healthcare, and retail have rapidly migrated to hybrid and multi-cloud infrastructures to improve agility and efficiency while reducing operational costs. “The cloud is an exciting prospect for delivering what these industries need,” Kizhepat remarked. “However, migration poses challenges, particularly in navigating a sophisticated threat landscape and developing appropriate strategies for data security, compliance, and scalability.”
WSO2’s extensive experience in cloud-native integration and identity access management positions the company as a trusted guide for organizations looking to migrate securely to the cloud and manage user identities effectively amid evolving threats.
“GITEX is a time-honored platform for discussing the ‘now’ of technology while planning for the future,” Kizhepat stated. “When experts gather at the Dubai World Trade Center in October, they will celebrate advancements and address challenges. This is the true value of GITEX—it’s not only a networking and business growth platform but also a forum for information sharing. Strategies evolve at GITEX, and the insights shared here enable organizations to make informed decisions that maximize value.”
