Petal Ads, Huawei’s digital advertising platform, and talabat, a platform for everyday deliveries, have joined forces to advance business expansion through sophisticated targeting capabilities. This strategic alliance was formalized with the signing of an MOU, attended by key executives from both companies on May 7th, at the Petal Ads booth during the ATM 2024 event.
The partnership underscores a commitment to redefine digital advertising and elevate user engagement. It will see talabat leveraging Petal Ads’ cutting-edge targeting abilities across its regional markets, enhancing the user experience and simplifying daily routines for customers. Moreover, talabat’s app will be prominently featured in Virtual Preload, a special lifestyle folder on all Huawei devices, ensuring swift access for Huawei users.
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, emphasized the significance of this collaboration for Petal Ads, highlighting the opportunity to merge digital advertising expertise with talabat’s success in the food delivery and q-commerce sector.
Stefano Vecchio, Vice President of Strategy & Innovation at talabat, shared his excitement about the partnership, noting the access to Huawei’s media channels and pre-installation of the talabat app on millions of Huawei devices, which will further streamline customer experiences in the region.
This partnership aims to harness the strengths of both platforms, enabling talabat and Petal Ads to engage with their target audiences more effectively. Users and businesses can anticipate an enriched experience as a result of this dynamic collaboration.
