Hibobi leaped into heights with HUAWEI Ads. The collaboration enables a programmatic advertising marketplace to expand its reach and exposure. Hibobi has increased organic downloads and engaged in paid campaigns by utilising a variety of promotional tools available through HUAWEI Ads on HUAWEI AppGallery, such as feature cards, top banner cards, and rankings. Hibobi’s app had over three million downloads on HUAWEI AppGallery within three months after its introduction.
Hibobi, which was founded in China in July 2019, offers more than 16,000 product lines per year and ships to more than 35 countries across the world. With over one million Hibobi fans worldwide, the brand’s Middle East app has 1.6 million monthly active users, with an average click rate of 88 percent for excellent editions and high overall merchandise satisfaction. The market is fiercely competitive, and many companies are vying for a piece of the USD15.6 billion pie that is expected to rise to USD15.6 billion by 2026.
Huawei is one of the world’s most popular and fastest-growing smartphone brands. The tech giant’s devices play an increasingly important role in people’s daily lives, serving as entertainment devices, personal organisers, fitness trackers, and, increasingly, as a platform for everyday purchases; in 2020, around 55% of the world’s online population will have purchased something online via a mobile device. Hibobi recognised that capturing the attention of smartphone users was a critical first step toward commercial success.
Hibobi’s partnership with HUAWEI Ads focuses on three key areas: publishing its e-commerce app on HUAWEI AppGallery, Huawei’s default app marketplace; using the array of analytics tools to help Hibobi plan effective push campaigns; and advertising to other Huawei device users through HUAWEI Ads, Huawei’s programmatic advertising marketplace.
“HUAWEI Ads has given us the ability to run app download and sales campaigns that directly reach our target audience of new and expecting mothers who have buying power and are interested in fashion and online shopping,”said Stella Chen, Business Development Director, Hibobi.
Also said, “By utilising the varied range of services available to us, including HUAWEI AppGallery, we successfully exceeded three million downloads in three months across this region. The sales we have generated through our app on Huawei smart devices are beyond expectation, which demonstrates the strength and vitality of the Huawei smartphone ecosystem.”
Hibobi, for example, can use HUAWEI Ads to advertise themselves through in-app advertising. The enormous Huawei user base, accurate targeting, and seamless ad impression purchasing are among its unique selling factors.
