Lexar extends its reach into independent retail market in UAE

Lexar, one of the pioneers of flash memory solution companies, has announced its debut into independent retail sectors in the UAE, collaborating with ICT Blue Zone, the Middle East and Africa region’s fastest-growing value-added reseller, as part of global expansion plan for its entire product portfolio.

Several top executives from both organisations attended the gathering at ICT Bluezone’s regional headquarters in Dubai, including ICT Bluezone Chairman Abdurrahman Al Hamami and Business Unit Head Shahnaz Bin Yusuf.

The partnership is projected to revolutionise the independent retail market by broadening Lexar’s footprint and market share in UAE, said a company statement by ICT Bluezone.

According to the statement, the partnership marks a defining moment for both organisations in terms of growing their corporate footprints and cementing their market positions. Lexar has a strong focus on gamers and content creators, and its product designs are rigorously tested with over 1,100 digital devices at the Lexar Quality Labs to assure performance, quality, compatibility, and dependability, making it one of the most trusted brands in memory solutions. The brand’s one-of-a-kind SSD solution, such as the Lexar Professional NM800 M.2 2280 PCIe Gen4x4 NVMe SSD, enables customers to transform the way they work.

ICT Blue Zone LLC, founded in 2020 in Dubai, is one of the UAE’s leading stockists and resellers of global IT companies such as Micron, Logitech, HIK Vision, Toshiba, and WD. The deal will see Lexar tap into ICT Blue Zone’s wide network of 200 channel partners and over 400 independent retailers distributed across the UAE.

“In the current global market scenario, the personal storage consumption has seen an unprecedented spike, with the pandemic aiding the high double-digit growth in this category.  Lexar Memory, with its 100MBPS personal memory range spanning the Micro SD, SD & USB Flash products with capacities stretching from 32GB to 1TB offers a wide choice for the consumers. Furthermore, the customised memory cards for gaming and imaging needs complete the bouquet of offerings for the consumers. In the new scenario of online learning as far as academics are concerned, and corporates resorting to online meetings and conferences, the demand for personal storage products is expected to rise and Lexar is well placed to garner a good share of this expanding market space,” said Abdurrahman Al Hamami, Chairman, ICT Blue Zone.