Cisco to highlight ground-breaking innovations at LEAP 2022

Cisco will present its latest solutions geared to drive public and private customers’ digital transformation agendas while pushing experience and immersion to new heights at LEAP – the global platform for future technologies.

Commenting on Cisco’s participation at LEAP, Reem Asaad, Vice President, Cisco Middle East and Africa said, “The past few years have illustrated just how critical it is for nations and businesses alike to invest in digital solutions and co-create for better outcomes. Today, we stand in a time of transition, as many pivot from short-term strategies devised during the pandemic, to considering the long-term necessity and benefits of utilizing smart, intuitive technologies. LEAP represents an important platform not only for Saudi Arabia, but the entire region – fostering new dialogues on a connected and more sustainable future for all.”

From the 1st to the 3rd of February, Cisco will demonstrate the importance of secure connectivity and automation in powering a digital and green future at the region’s largest technology exhibition. Cisco’s Country Digital Acceleration programme and customer stories will show how Cisco’s technologies are being used to transform governmental digital services, empower hybrid learning environments, provide smarter healthcare, drive energy sustainability, and use AI to enhance digital banking services, among other things.

“Cisco commends the efforts of the Government of Saudi Arabia, for making clear strides to drive the nation’s digital transformation agenda and aid socio-economic growth. We remain closely aligned with this mission and are committed to helping realize Vision 2030, the Kingdom’s blueprint for the future. To make this possible, digital and green solutions must go hand-in-hand. We look forward to engaging with our partners, customers and prospects at LEAP – showcasing next generation solutions to aid a seamless, sustainable digital transformation journey,” said Salman Abdulghani Faqeeh, Managing Director, Cisco Saudi Arabia.

The future of holographic and collaboration technologies will be demonstrated at the Cisco stand at LEAP. With the development of hybrid work, holographic technologies are giving virtual meetings a new, 3rd dimension. Cisco professionals will offer messages and short technological segments remotely in a brand new, futuristic style of delivering sessions.

Digital innovations will be brought to life as Cisco demonstrates how customers can:  

• Reimagine Their Applications: Applications are being used to deliver and consume services. It’s how businesses cultivate consumer relationships. By 2023, IDC expects more than 500 million additional applications. Consumers’ digital experiences are becoming more basic, while companies’ digital experiences are becoming more complex. Every application and transaction must be monitored for the health of the organisation. Cisco connects any user to any application and any cloud, as well as providing unique insights and observability from the infrastructure to the application.

• Secure Their Data: Organizations can learn how to adopt a zero trust paradigm and utilise Machine Learning and AI to better collect and analyse variables – researching, isolating, and monitoring rogue actors – as cybersecurity becomes one of the most pressing concerns confronting the region today.
• Transform Their Infrastructure: Cisco will demonstrate the future of intelligent, automated networks in enabling new possibilities for a sustainable, inclusive future, based on its experience delivering connected experiences for a variety of megaprojects.
• Power Hybrid Environments: Cisco has added over 1,000 new features to its Collaboration platform in the last year, significantly boosting the Hybrid Work experience. Visitors at LEAP can learn more about how Cisco is leveraging holographic and AI technologies to fuel new hybrid working, learning, and entertainment advancements. This will include Webex Hologram, a real-time meeting solution that combines feature-rich Webex meeting capability with immersive 3D holograms using augmented reality headsets.

Cisco will demonstrate its latest innovations at LEAP alongside its channel partners, including Diamond Sponsor BTC Networks and Platinum Sponsors Emircom, MDS CS, and MIS, as well as its ecosystem partners, who are assisting in the delivery of complete end-to-end use case solutions that seamlessly integrate with Cisco technologies.

Cisco will also host a number of workshops and labs, including ones focused on its DevNet application writing and integration programme, as well as Threat Hunting with Cisco Secure and other topics.

Cisco’s local and worldwide executives will give a series of virtual and in-person keynotes at LEAP’s Stellar Keynote Stage, as well as throughout the event’s Orbital Talks and Leap Forward platforms, as part of their programme of activities.