Snapchat Launches AR “Kingdom’s Lenscape” for Saudi National Day

As Saudi Arabia gears up for its 94th National Day, Snapchat is set to amplify the festivities with its new augmented reality (AR) campaign, Kingdom’s Lenscape. This innovative campaign, running for 10 days, captures the essence of unity and national pride with two distinct AR experiences: FAKHAR and KARAM.

Kingdom’s Lenscape is designed to connect Snapchatters with top brands through interactive AR solutions. The campaign features two main components:

FAKHAR: This experience invites users to explore virtual landscapes showcasing brands’ contributions to the Kingdom’s development. Featuring prominent brands like The Saudi Investment Bank (SAIB), Laverne, and Alwaleed Philanthropies, FAKHAR offers immersive digital exhibits that highlight each brand’s unique story and impact. A GenAI-inspired Lens allows users to visualize the future of these brands, creating an engaging and forward-looking experience.

KARAM: Reflecting the spirit of generosity and national pride, KARAM transforms users’ surroundings into a vibrant digital marketplace. Partnering with brands such as Ounass, Huda Beauty, NiceOne, Shahid, Spotify, Alwazn Almithaly, and Zyros, Snapchat provides exclusive offers and limited-edition products. Users can browse hero products in real-time, easily transitioning to brand websites and apps for seamless shopping experiences.

“Kingdom’s Lenscape is more than a digital activation; it’s a celebration of Saudi Arabia’s cultural traditions and the art of gifting,” said Abdulla Alhammadi, Managing Director – KSA at Snap Inc. “This initiative highlights our dedication to engaging with Saudi Snapchatters and supporting our brand partners by bringing the Kingdom’s stories to life through AR.”

With 22 million active monthly users in Saudi Arabia and 84% of the Saudi Snapchat audience participating in National Day celebrations, Snapchat remains integral to the Kingdom’s social fabric. Kingdom’s Lenscape leverages this engagement, offering interactive and culturally rich experiences that blend tradition with the future, solidifying Snapchat’s role at the heart of Saudi Arabia’s major cultural milestones.