Adobe Stock defines new guidelines for AI-generated content

Adobe Stock, a global marketplace with more than 320 million creative assets, has established new rules for the submission of images made with generative AI, extending how users can improve their creative works.

The company has created a whole new submission policy related to the hosting of content made by Early generative AI technologies which will ensure that the content is used responsibly by creators and customers alike.

Contributors to Adobe Stock are leveraging AI techniques and technologies to expand their creativity, diversify their portfolios, and boost their earning potential. These submissions must now adhere to the set of rules for AI-generated content, particularly the need that contributors to label their contributions that use generative AI.

Adobe believes that if ‘properly built, used, and disclosed to viewers, generative AI can be a powerful tool to enhance creativity, accelerating the creative process to benefit both consumers of digital assets and the community of contributors who produce those assets.’

The company is also investing in attribution advances, such as the digital provenance technology created by the Content Authenticity Initiative, which is led by Adobe (CAI). With more than 800 members, the CAI is expanding beyond merely Adobe products to enable credit for authors and provide openness about the details and sources of digital content.

The same licence conditions apply to AI-generated content as they do to content from other sources. The policy requires that contributors proactively label their generative AI work.

Adobe stock applies the same policies that it puts on submitted content when it comes to moderating AI-generated content ensuring that customers’ needs are met with the new asset. Releases are still necessary for identifiable individuals and property, and typical intellectual property indemnification is included in case a claim is made over an asset. The new rule also stops entries based on third-party content — including text prompts referring to people, places, property, or an artist’s style — without proper authorization.