Aladdin.life disrupts UAE retail with 100% Value Back shopping platform

Aladdin.life, a UAE based start-up is transforming its current online marketplace for mobile and broadband services into a smart, multi-sector, AI- and blockchain-based reward and shopping platform, a press release issued today announced.

As per the statement, customers who shop on the platform receive 100% value back in the form of discounts on the site’s online Reward store.

To begin, the new Aladdin Magic platform is aimed at mobile service customers in order to reach the UAE’s largest consumer sector and provide higher value to them. The 100 percent value return will be expanded to numerous industries in the near future through collaborations with brands and merchants, both online and offline.

“Our Magic platform will unleash a new era of smart shopping, where consumers’ shopping costs are offset by rewards and incentives from leading brands and retailers. Navigating the current world of discounts and offers from a myriad of retailers can be confusing and overwhelming. We are building a cutting-edge platform that simplifies and personalises shopping. It will promote a virtuous cycle where everyone stands to win: consumers, retailers and brands,” said Subhra Das, Founder & CEO of Aladdin.life.

Customers receive a one-dirham discount on the Aladdin Reward shop for every dirham spent on telecom products and services from Aladdin.life or its retail partner network. Mobile and broadband lines and packages from UAE telecom carriers, prepaid mobile recharges, equipment such as smartphones, tablets, wearables, PCs, and more are available.

Aladdin Reward Coins can be redeemed for discounts on the Aladdin Reward shop, which now offers a diverse selection of consumer electronics from hundreds of brands and stores. In contrast to other reward programmes, where 100 loyalty points often translate to AED 1 upon redemption, Aladdin offers an AED 1 discount for every Coin.

Aladdin is developing Reward Coin earning and redemption options across a variety of industries, including food and dining, fashion, fitness, health, travel, tourism, entertainment, and financial services.

“With Aladdin Magic platform’s foray into mobile services shopping and rewards, the 100% Value Back Rewards becomes the world’s first such program designed to increase customer confidence, affordability and spending in the telecom sector, together with the potential to boost telecom operator’s revenues, profitability and investment capacity,” Subhra Das added. 

Aladdin launched its online telecom services marketplace in the UAE and has had one million visitors in beta form over the previous seven months.