Aruba, a Hewlett Packard Enterprise company, signed a Memorandum of Understanding (MoU) with AIR (Advanced Inhalation Rituals) to provide seamless connectivity and simplified operations and pave the way for the Group’s digital transformation strategy.
The mission of AIR is to transform breathing practices through ongoing innovation. Future-focused, the Group’s innovative mentality is supported by cutting-edge laboratories and factories in the US, the UK, and the UAE. One of the important brands in the Group’s portfolio is Al Fakher.
The company began as a quality-driven tobacco manufacturer in 1999. Today, it is present in over 100 countries, gaining the trust and loyalty of shisha lovers all over the world. While retaining its absolute commitment to product quality, it is also focused on finding new ways to delight its customers. Quality, consistency, and innovation are the key aspects of Al Fakher.
The agreement was signed at GITEX Global 2022, the region’s top technology trade event. AIR will leverage the power of Aruba ESP (Edge Services Platform), the industry’s first cloud-native solution for automating, unifying, and securing the Edge, all driven by advanced AI that proactively addresses network issues before they lead to business impact.
AIR will also use Aruba CX 6200F and CX 6100F series switches and indoor and outdoor Wi-Fi 6 access points, all managed via Aruba Central. AIR’s IT team will be able to manage Aruba CX series switches and the Wi-Fi 6 network that is spread across the entire campus via a single centralised management console. The health and performance of the infrastructure will be monitored by an advanced AI.
AIR will implement the Aruba ClearPass solution across its multiple offices to have control over the complete enterprise and guest network. With secured access for both employees and visitors as well as extensive visibility, granular control, and automated policy enforcement, ClearPass connection will transform user-based experiences.
AIR’s IT team can view, control and populate contextual data about user roles, devices, application use, location and time of day to streamline network operations across the networks. The solution can be seamlessly integrated with various third-party ecosystem partners of AIR.
CADD Emirates LLC, an Aruba platinum partner, has been chosen by AIR, based on the system integrator’s years of experience, knowledge, and expertise in putting networking solutions in place, and with complete confidence that the business will adhere to AIR’s high standards and complete this project effectively.
As a sign of Aruba’s commitment to partner with and support AIR, the vendor presented an award of appreciation to Mr Harish Kumar, CIO at AIR during GITEX.
Mr Kumar said “As we expand our horizons and look to digitize our infrastructure, we were keen to implement the best technology available today. Aruba is an established industry leader in wired, wireless and security networking solutions. We are excited to work with the vendor and look forward to the company’s support in helping us navigate our digital transformation journey.”
