Aruba Launches its first Enterprise Cloud instance in UAE at Gitex 2022

Aruba, a Hewlett Packard Enterprise company, announced the much-awaited launch of the company’s Enterprise Cloud instance in UAE. The new deployment is in response to the increasing appetite of enterprises in the country for cloud-based networking that provides resilience, efficiency, automation and flexibility for business. The Cloud instance will provide in-country data residency and enable local enterprises to maintain proximity to their data.  

The Federal Personal Data Protection (PDP) Law, which the UAE government passed early this year and which imposes new rules around the handling of personal data for individuals in the UAE, is the catalyst for the launch. Beyond the issue of data privacy, having cloud services housed close to UAE clients results in better and faster network and application performance, ultra-low latency, and ultimately the greatest user experience.

Lars Koelendorf, Vice President, Solutions & Enablement, EMEA at Aruba said “We are excited about today’s announcement, enabling our customers to consume Aruba Central in region, and providing an easier way to extend their network from edge-to-cloud – all enabled by a seamless, unified wired, wireless, and SD-Branch infrastructure. Leveraging Cloud technologies enables us to deliver solutions that use Artificial Intelligence and Machine Learning at scale, resulting in what we call Aruba Self-healing AIOps. The benefit for customers is that problems are automatically surfaced and fixed before end users or business performance are impacted, without requiring any manual effort on behalf of IT operators,”

The company’s flagship Aruba Central platform that provides AI-powered, cloud-managed networking for branch, campus, remote, and data centre networks will be hosted on the local Cloud instance.

Aruba ESP uses Aruba Central as the management and orchestration console which gives a single point of control to watch over wired and wireless LANs, WANs and VPNs across campus, branch, remote, and data centre locations.  The system comes with strong security features, end-to-end orchestration, and analytics powered by AI. Additionally included are live upgrades, thorough reporting, and live chat help, all of which increase the effectiveness of routine maintenance tasks.

Built on a cloud-native, microservices architecture, Aruba Central delivers on enterprise requirements for scale and resiliency and is also driven by intuitive workflows and dashboards that make it a perfect fit for SMBs with limited IT personnel. The solution is also integrated with HPE GreenLake, providing a consistent operating model and a single platform for IT executives to view and manage their computing, storage, and networking infrastructure for unmatched efficiency and improved cost controls.

Recently the company has added Client Insights to the Aruba Central Foundation License, providing customers with a service for detecting and provisioning devices at no additional cost.

The platform has also been strengthened with four new AI features that draw on Aruba’s enormous data lake to give partners and IT managers more useful networking and security information.

Zeeshan Hadi, country manager, UAE at Aruba said “We have witnessed an acceleration in the demand for cloud services in the UAE, as organizations seek to modernize and transform their IT infrastructures and architectures in order to support a hybrid workforce.”

Hadi added “According to a report by Ken Research, the UAE Cloud services market is set to grow at a CAGR of 16.9% in terms of revenue generation, over the period 2021-2026. However, one of the key barriers to cloud adoption has been around data residency, and concerns over data that is stored in a cloud-hosted outside the borders of a country, especially when it relates to customers operating in regulated industries like government, healthcare and financial services. The launch of our UAE Cloud instance is a momentous achievement and will go a long way in allaying these concerns. This signals another landmark in our ongoing pursuit to better serve our customers and partners in the UAE.”