Aruba to highlight building ‘Your Journey. Your Edge’ at LEAP ’22

Aruba, a Hewlett Packard Enterprise brand, has confirmed its attendance at LEAP, a worldwide forum for the most disruptive technology experts, which will be held in Riyadh in February. The firm will illustrate how, by utilising the power of Aruba ESP, regional organisations in the Middle East can set the foundations for hybrid working, digital-first experiences, and hyper-aware facilities by exhibiting under the topic ‘Your Journey. Your Edge’ (Edge Services Platform).

Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba says, “Saudi Arabia’s intention behind hosting LEAP is to help the region lead and leapfrog with technology and innovation. According to Saudi Vision 2030, the Kingdom ‘aims to increase its investments in, and lead, the digital economy’. Aruba shares the government’s vision and is committed to enlarging its footprint in the country and offering solutions that will help government and private enterprises leverage data securely, increase efficiency in operations and services, and encourage innovation for a better future. LEAP is the ideal platform for us to showcase our ‘game-changing’ technology in simple, yet innovative ways.”

Jamil Ahmad, Country Manager, KSA at Aruba, comments, “The Saudi economy is on a steep growth trajectory. The various government-backed smart city initiatives and mega projects like NEOM, King Salman Park and others are transforming the Kingdom into a commercial, financial and cultural powerhouse. Technology is the backbone of these projects and we see Aruba’s solutions playing a very important role in contributing to the success of these initiatives.”

“Different vertical industries have different technological needs. Our solutions are designed to address these specific imperatives and create value through transformed customer experiences and accelerated financial outcomes. We are excited to showcase some great demos and use cases in hospitality, education and retail to trade visitors at LEAP.” 

Aruba will present its latest solutions, which solve the digital transformation demands of regional businesses, at the event, including:

• Edge change in action: New Aruba ESP application cases in healthcare, education, hospitality, banking, manufacturing, and retail will be shown.

• Unified Infrastructure: While the COVID-19 pandemic hastened digital transformation, it has also increased operational complexity for enterprises. The company will demonstrate how its unified network streamlines network operations while increasing IT agility.

• Edge-to-cloud security: With more remote workers comes more cloud apps. Starting a SASE (Secure Access Service Edge) journey with WAN and security transformation will be discussed by Aruba.

• AIOps: Attendees will learn about Aruba’s sixth sense, which monitors and fixes Wi-Fi, wired, and SD-WAN environments automatically.

• As-a-service: Aruba executives will discuss the company’s flexible consumption and financing options for quickly deploying new networking technologies in changing environments.

Aruba’s participation in the event will be centred on Aruba ESP. It’s the first AI-powered’sixth sense’ platform in the industry. The solution is intended to unite, automate, and secure the Intelligent Edge, allowing businesses to fully realise its enormous potential. Attendees will also have the opportunity to learn about Aruba’s new EdgeConnect Microbranch solution, an industry-leading home office and small office networking solution for hybrid work environments that securely delivers all of the traditional services workers receive in-office via a single Wi-Fi access point (AP) – without the need for a gateway, agent, or additional hardware at the remote site.

The 630 Series Access Points (APs) from Aruba are the industry’s first enterprise-grade Wi-Fi 6E solution, allowing organisations to become more connected than ever before. Aruba executives will educate attendees about Aruba as-a-service and Aruba network as a service (NaaS) options that offer business and IT leaders greater visibility, control, and flexibility across hardware, software, and management operations, with organisations looking to lower their risk during uncertain times.