Aruba’s WAN Edge technologies to enhance user experience of Emarat

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Emarat, the UAE fuel service station operator, will deploy Aruba technology to optimize its wireless, wired, and WAN infrastructure. This will deliver automated, cloud-native Edge computing to enhance the customer experience of Emarat.

Aruba is happy to help Emarat’s digital transformation by providing best-in-class, multi-purpose solutions that meet the modern customer’s requirements for always-on, responsive, low-latency connectivity that enables a superior front-end experience.

Emarat has been servicing clients in the United Arab Emirates for four decades, with an emphasis on providing outstanding customer service and motivating staff to be more productive. As part of its digital transformation objectives, the company has struck an agreement to deliver enhanced interior and outdoor Wi-Fi coverage. Through best-of-breed technology, Aruba’s solutions will provide seamless connection and streamlined operations.

Emarat, a company based in Dubai and the Northern Emirates, will use Aruba’s SD-Branch technology. SD-Branch combines best-in-class software-defined networking infrastructure with unified management features like assurance, orchestration, and security to enhance performance and reduce operating costs across wireless, wired, and WAN architectures.

Emarat will also use Aruba’s ESP (Edge Services Platform), the industry’s first cloud-native solution for automating, unifying, and safeguarding the Edge, which is powered by powerful AI and addresses network issues before they become a business risk. Emarat will also implement access switches, indoor and outdoor Wi-Fi 6 access points, branch gateways, and Aruba’s security platform, all of which will be managed by Aruba Central from a single console.

Mideast Data Systems, an Aruba partner, will install the system across many locations. Emarat will be able to easily administer a high-performance Wi-Fi6 network that is ATEX-compliant for hazardous situations from a single centralized administration interface. The infrastructure’s health and performance will be monitored by advanced AI. LTE-based connection experiences will be transformed by software-defined branch connectivity, which will provide visitors with secure access, complete visibility, granular control, and automated policy enforcement. In the near future, the solution will be smoothly integrated with Emaratin’s many efforts.


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