Aston Martin Aramco Cognizant Formula One® Team has unveiled ServiceNow as its official Intelligent Platform Partner. ServiceNow, known for enhancing digital workflows globally, will play a crucial role in streamlining the AMR Technology Campus onto its platform. The partnership will be visually represented on the team’s cars starting from the Las Vegas Grand Prix, marking the final North American race of the 2023 season.
In the dynamic landscape of today’s market, organizations focus on digital investments in platforms that offer quick time-to-value. As the Aston Martin Formula One® Team aims to be at the forefront of innovation in racing, it seeks collaboration with platform companies that excel in operating and automating cutting-edge performance and technology. ServiceNow will serve as the intelligent platform connecting the team’s people, processes, data, and devices.
The AMF1 Team, based in the state-of-the-art AMR Technology Campus in Silverstone, United Kingdom, will benefit from ServiceNow’s implementation of services and technologies, aiming for increased efficiency across the organization.
Paul Smith, Chief Commercial Officer at ServiceNow
He expressed excitement about the partnership, emphasizing the transformative impact of the ServiceNow platform on organizational operations.
Jefferson Slack, Managing Director of Commercial and Marketing at Aston Martin Formula One® Team, highlighted the anticipation of utilizing ServiceNow’s IT capabilities and integrating the platform into their operations, presenting opportunities for collaborative brand showcases in the 2024 F1® season.
ServiceNow’s role extends to digitalizing and automating operations both on and off the racetrack for Aston Martin Formula One® Team, focusing on areas such as automating IT and facilities requests, streamlining employee experiences, and enhancing reporting and dashboard capabilities. The goal is to optimize efficiency, allowing the team to concentrate on building the fastest and most technologically advanced F1® cars.
Clare Lansley, Chief Information Officer at Aston Martin Formula One® Team, acknowledged ServiceNow’s understanding and ability to refine processes and integrate systems across the entire business. The partnership is poised to give the team a valuable advantage in refining their new Technology Campus into a winning operation, ultimately aiming for championship success.
