ASUS Unveils AI Strategy and Copilot+ PCs at Computex 2024

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At Computex 2024, ASUS announced its groundbreaking AI strategy, “Ubiquitous AI. Incredible Possibilities,” alongside the launch of AI-powered Copilot+ PCs and advanced creator solutions, reaffirming its commitment to a smarter, sustainable future.

Key Highlights:

– Comprehensive AI Strategy: ASUS’s Ubiquitous AI strategy aims to integrate AI across all aspects of its business and product lineup, enhancing privacy, efficiency, and performance.

– Revolutionary AI PCs: The new Copilot+ PCs incorporate local AI processing via NPU, redefining computing with improved privacy and performance.

– Enterprise AI Solutions: ASUS Data Centers are set to transform AI technology landscapes, providing robust hardware and software solutions to enterprises.

At the Always Incredible launch event, ASUS showcased its latest technological advancements, focusing on AI-supported innovations. The highlight was the introduction of Copilot+ PCs, featuring a 45+ TOPS NPU AI engine, representing a significant leap in AI capabilities. ASUS Co-CEO Samson Hu introduced the Ubiquitous AI strategy, emphasizing making AI accessible everywhere and fostering endless possibilities from cloud to edge.

Product Highlights

– Zenbook S 16: An ultra-slim, lightweight OLED laptop featuring the latest AMD Ryzen™ AI 9 HX 370 processor and a premium Ceraluminum™ chassis. It balances high performance with advanced AI features.

– ProArt Creator Solutions: The new ProArt laptops, including the ProArt P16 clamshell, ProArt PX13 convertible, and ProArt PZ13 detachable, are designed to empower creators with AI-powered workflows and cutting-edge hardware.

– TUF Gaming Laptops: The TUF A16 and TUF A14 gaming laptops come equipped with AMD Ryzen AI 9 HX 370 processors and NVIDIA GeForce RTX 40-series GPUs, offering immersive gaming experiences.

AI-Enhanced Features and Sustainability

ASUS is also introducing AI-driven applications like StoryCube and MuseTree to enhance creative workflows. These AI apps, combined with the adaptive privacy features in their laptops, such as Adaptive Lock and Adaptive Dimming, offer secure and efficient user experiences.

Commitment to sustainability was a key theme, with ASUS aiming for 100% renewable energy use by 2035 and net zero emissions by 2050. The company’s dedication to ESG principles has earned it recognition as a Climate Leader by the Financial Times and a top spot in the Corporate Knights 2024 Clean200 Index.

Future-Ready AI Innovations

ASUS’s AI strategy extends to its enterprise solutions, including AI-powered servers and NUCs. The new ASUS ESC AI POD server, equipped with NVIDIA GB200 NVL72, and the AI-enabled NUC 14 series, highlight ASUS’s dedication to providing versatile, high-performance AI solutions for a wide range of applications.

Partnerships and Collaborations

Industry leaders from Microsoft, AMD, and NVIDIA joined ASUS at Computex, underscoring their collaborative efforts to drive the next generation of AI PCs and solutions. These partnerships are pivotal in ASUS’s mission to lead the AI revolution and deliver transformative computing experiences.


The Zenbook S 16, ProArt P16, and PX13 are now available for pre-order globally. The Zenbook S 16 starts at $1,399, the ProArt PX13 at $1,699, and the ProArt P16 at $1,899. These products, along with other ASUS innovations, are on display at Computex 2024, showcasing ASUS’s vision for an AI-driven future.

ASUS continues to set the bar high, delivering incredible AI solutions and sustainable innovations, paving the way for a future where AI is ubiquitous and accessible to all.

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