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b8ta & Business France to showcase hardware startup brands from France at Dubai Mall store

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The b8ta lifestyle and tech concept store, a Chalhoub group joint-venture, will host 8 French high-tech items in a designated space of their Dubai Mall shop from October 1st to December 31st, 2021. This special event will spotlight disruptive French brands in mobility, entertainment, artificial intelligence, health, and education. It will be a chance for tech enthusiasts and newcomers from all over the world to discover, test, and buy the most creative and cutting-edge items in the b8ta Dubai Mall shop or online.

The French Tech Corner at b8ta is the result of a partnership between Business France (the national agency supporting the international development of the French economy) and the b8ta store, a software-powered retailer with stores in the Middle East, the United States, and Japan, and is being held for the first time in the Middle East.

“Business France is happy and proud to join forces with b8ta, a Retail pioneer that has recently set up operations at Dubai Mall. b8ta brings up the most innovative products to local consumers, and it’s with a great pleasure that France will introduce highly diverse startups to showcase their latest Tech products. Selected French Tech companies will benefit from the “booster effect” of the Expo 2020, which will also open its doors on October 1st, with millions expected visits within 6 months.” stated Frederic Szabo, Managing Director Business France Middle East.

b8ta’s General Manager for the Middle East & Africa, Ramit Harisinghani, commented “b8ta is delighted to partner with Business France to launch 8 innovative brands to the region. b8ta’s analytics and feedback opportunities combined with Business France’s comprehensive ecosystem make it the ideal platform for French startups to launch a product in the Middle East.  Brands can benefit from b8ta’s business model, called retail-as-a-service, that helps them market, manage and measure offline experiences”.

The UAE is by far the most dynamic country in the area in terms of its IT environment, accounting for 35 percent of the region’s 10,000 startups.

From October 1st to December 31st, 2021, UAE citizens, residents, and travelers worldwide are invited to visit the b8ta store in Dubai to discover the French Tech section and the most unexpected Tech items curated from all around the world.

Meet French Tech brands at the b8ta store

EYELIGHTS: offers a motorcycle helmet with integrated GPS, packed with electronics.

AUDIOZEN: helps you fall asleep thanks to its offline Morphee mobile box placed near your bed.

PRET A POUSSER: markets simple and autonomous indoor gardens with a wide range of seeds.

Y-BRUSH: offersan electric toothbrush that brushes teeth in 10 seconds using sonic vibrations.

REENBOW: blends augmented reality and teaching, offers a solution that lets you learn in an amusing and immersive way.

EARSQUARED: sells wireless headsets that allow you to listen to music, radio, connect a GPS, and enable to answer phone calls while keeping the ear canals free.

FAMILY SELF CARE: has developed a connected device that makes daily beauty and wellness personalized, sustainable and enjoyable through herbal oils.

LIVING THINGS: is developing a 3D project on the Mona Lisa using AI.

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