BenQ, a renowned global provider of display solutions, has announced its recognition as the leading brand in the Middle East projector market during the first quarter of 2023. The company has secured significant market shares across various projector segments in key countries.
In the UAE, BenQ has earned the distinction of being the No.1 brand for DLP projectors with a commendable 17% market share. Additionally, the company achieved a noteworthy 29% market share for 4K projectors and an impressive 45% for SVGA projectors within the same period.
Further establishing its dominance, BenQ emerged as the top brand in the projector segment for Saudi Arabia, attaining a remarkable 54% market share. In specific categories within KSA, the company achieved a 67% market share for IT-AV projectors and an impressive 78% for XGA projectors during Q1 2023. Notably, BenQ secured a perfect 100% market share for the SVGA projector category in KSA.
These achievements reflect BenQ’s ongoing commitment to innovation and quality, addressing diverse market needs for applications such as home entertainment, business conferencing, education, and gaming. The company’s Managing Director, Manish Bakshi, expressed pride in these accomplishments and emphasized BenQ’s dedication to pushing the boundaries of the projector industry.
FutureSource Consulting, a reputable market research consulting firm, reported BenQ’s continued prominence in the Middle East projector market. The company’s success is attributed not only to its substantial market share but also to the advanced features and quality of its products.
BenQ projectors boast cutting-edge technologies, including True Colors and CinematicColor, which enhance the visual and emotional impact of cinematic scenes and gaming experiences. The projectors are meticulously calibrated to deliver authentic colors and precise imagery that aligns with the vision of movie directors.
Furthermore, BenQ’s innovative Opto-Mechanical Structure eliminates light overflow, producing deep contrasts and vivid 3D images. These qualities, alongside other features, contribute to BenQ’s reputation as a top-quality projector brand in the Middle East.
With a steadfast commitment to innovation and excellence, BenQ continues to set new benchmarks in the competitive projector market, offering users immersive and memorable viewing experiences.
