BYJU’S, an EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022.
BYJU’S will use its rights to the FIFA World Cup 2022T marks, emblem, and assets, as well as run unique promotions, to connect with passionate football fans all over the world. As part of a multifaceted activation strategy, it will also create engaging and creative content with educational messages.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA’s Chief Commercial Officer.
“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”
Byju Raveendran, BYJU’S founder and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”
With 150 million learners worldwide, BYJU’S is a global player in tech-driven, personalized, and engaging educational content and products. With diverse offerings from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr, the company has grown to cater to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses – within a decade of its launch.
BYJU’s products are available in over 120 countries, with corporate headquarters in Bengaluru, India, and offices in 21 countries. They hope to foster curiosity in learning, develop self-learners, and improve learning outcomes. Through a unique blend of digital and physical learning, as well as cutting-edge innovations in learning experiences, BYJU’S is changing the way students learn and teachers teach.
BYJU’S has already empowered 3.4 million students from underserved communities with digital learning in India, and it aims to reach 10 million students in its home country by 2025, driven by its mission to enhance human potential.
The FIFA World Cup Qatar 2022TM will take place from 21 November to 18 December 2022.
