Cairo ICT 2021: Is Africa the next big growth market?

By Rabab Zehra, Executive Editor, TECHx

Cairo ICT, one of Africa’s major technology events, celebrated its Silver Jubilee this year. The event was hosted in the Egypt International Exhibition Center in Cairo from November 7 to 10, 2021, under the theme THE DIGITAL CHALLENGE.

An event like this holds considerable importance in Africa’s growing technology market, especially at a time when emerging technologies are giving the region greater stability and security.

The event gained international recognition due to the large participation of several ministries as well as many foreign and local firms.

For anyone who witnessed the event live or kept abreast of the event’s happenings, the magical blend of technologies, industries, and audiences was a treat for the eyes.

The African continent is seen by TECHx as a land that offers great potential for the company’s mission of ‘Evangelizing Technology’. As one of the region’s fastest growing technology media platforms, TECHx is well on its way to establishing a major presence in the African market. Meaningful interactions with existing and prospective clients and partners have led to new opportunities for TECHx in the region, which will be reflected in the company’s growth plan in the coming months.

As one of the official media partners of Cairo ICT 2021, TECHx was there at the event with its leadership team for the whole four days. The inaugural of its print publication TECHx Review – Africa edition reaffirmed the company’s commitment to thriving in Africa’s burgeoning tech industry.

During the event, Osama Kamal, President of the Cairo ICT Conference and Exhibition, visited the TECHx booth and met with the company’s executive team. Kamal recognised and commended TECHx Media’s participation in the event.

Following the launch of the ‘Vision 2030 ICT Strategy’ by the Egyptian government in 2016, Egypt’s ICT sector has been playing a vital role in the country’s 2030 vision for streamlining the development of its digital infrastructure. The COVID-19 outbreak also witnessed African countries emerging as technology leaders.

Africa, the world’s second biggest continent in terms of people and area, is distinct among the other continents owing to its cultural heritage and diversity. Cairo ICT 2021 served as a true platform for exchanging thoughts and perspectives, as well as developing a plan for technological developments, at a time when Africa is being widely observed as the next huge growth market. The event was an important step in achieving Egypt’s Vision 2030 and the national digital transformation agenda.