Canon Middle East introduces the groundbreaking RF 35mm F1.4L VCM, a versatile hybrid lens catering to both photography and videography needs, alongside the innovative Speedlite EL-10 designed for enhancing portrait photography with customizable lighting.
Empowering Creativity with the RF 35mm F1.4L VCM
Designed as a pioneering hybrid lens, the RF 35mm F1.4L VCM redefines creative possibilities for artists and multimedia enthusiasts alike. Serving as a dual-purpose lens, it stands out as the first RF prime lens equipped with a dedicated iris control ring tailored for video recording1. Featuring an impressive 11-blade aperture, this lens ensures seamless background separation and minimal focus breathing, facilitating uninterrupted focus transitions in videography projects.
From capturing memorable events like weddings to documenting urban landscapes, this hybrid lens seamlessly transitions between stills and motion, offering a cohesive shooting experience. Its 35mm focal length provides an ideal perspective for a wide range of settings, while the f/1.4 aperture enables precise depth-of-field control, delivering stunning results even in low-light conditions. Moreover, the option for front and rear filters enhances creative expression for photographers and videographers alike.
Crafted with the demands of photojournalists and content creators in mind, the RF 35mm F1.4L VCM ensures swift and accurate focusing, courtesy of its fast Nano USM and Voice Coil Motor2 (VCM) technology. With a dedicated Lens Control Ring and customizable Lens Function Button, users can effortlessly adjust settings while staying immersed in their creative endeavors.
Built for durability and versatility, the lens features an L-series design with a fluorine coating for protection against dust and sand, making it suitable for outdoor shooting. Additionally, advanced lens elements and coatings guarantee exceptional image quality, free from flare and ghosting, even in bright sunlight.
Introducing the Canon Speedlite EL-10
Canon introduces the compact and affordable Speedlite EL-10, designed to elevate portrait photography with its lightweight design and rapid recharge time. With seamless integration and advanced features like linked custom shooting modes and remote flash control, this Speedlite offers enhanced flexibility for photographers.
Equipped with a multifunction shoe interface for improved communication, the Speedlite EL-10 supports remote settings adjustments via the Camera Connect smartphone app, enabling photographers to adapt to changing shooting conditions effortlessly. With a versatile zoom coverage range of 24-105mm and a lightweight build powered by four AA batteries, the Speedlite EL-10 is the perfect companion for everyday photography needs.
Pushing Boundaries with Canon
Through the introduction of the RF 35mm F1.4L VCM and Speedlite EL-10, Canon reaffirms its commitment to supporting content creators in their pursuit of innovation. With plans for expanding the professional RF lens range, including the development of additional L series zoom and prime lenses, Canon remains dedicated to empowering creatives with cutting-edge tools for expression.
