LG Unveils “xboom by will.i.am” Audio Line at CES 2025

LG Electronics introduced its latest audio innovation at CES 2025 – the “xboom by will.i.am” Bluetooth speakers and earbuds, created in partnership with multi-platinum musician and tech entrepreneur will.i.am. This debut follows the announcement of their collaboration in December, which saw will.i.am appointed as the Experiential Architect for the LG xboom brand. His vision aims to position xboom as a culture-driven brand that redefines the audio experience with unique sound and design aesthetics. 

All xboom by will.i.am products are professionally tuned by will.i.am himself, delivering a balanced audio profile with warmer tones. The compact, playful designs reflect his artistic creativity, shaped by years of pop culture influence. Will.i.am’s expertise as a technologist and creative leader is key in inspiring the development, design, and marketing of this new product range. 

The xboom by will.i.am line includes the xboom Bounce, Grab, and Stage 301 Bluetooth speakers, each boasting advanced AI features to enhance the listening experience. AI Sound adjusts to the content being played, while AI Lighting synchronizes multi-colored lights to the rhythm of the music. The AI Calibration function automatically adapts the speakers to their environment, delivering optimal sound in any setting. New to the xboom line is a dedicated button for quick access to will.i.am’s RAiDiO.FYI platform, providing a personalized AI-hosted infotainment experience. 

The LE Audio Auracast feature allows multiple xboom units to connect, ensuring synchronized audio playback, even without Auracast-enabled smartphones. The speakers also feature Peerless tweeters and full-range drivers for superior sound quality. 

Leading the product lineup is the xboom Bounce, which offers refined sound with its dual dome tweeters and track-type woofer, creating clear highs and an expanded soundstage. Its up-bouncing passive radiators provide visual flair, and the speaker is built to withstand tough conditions with an IP67 rating and Military Standard 810G durability, offering up to 30 hours of battery life. 

The xboom Grab offers a portable, travel-friendly design with dynamic bass and versatile usability, thanks to its compact size and dual passive radiators. It delivers up to 20 hours of battery life and is designed to withstand the elements with its IP67 rating and Military Standard 810G durability. 

For larger events, the xboom Stage 301 is perfect for transforming any space into a lively gathering. Featuring a 6.5-inch woofer and dual 2.5-inch midrange drivers, it provides powerful sound and flexible positioning. With IPX4 water resistance and a replaceable battery that lasts up to 11 hours, it’s an ideal companion for indoor and outdoor occasions. 

The xboom Buds feature graphene drivers that deliver clear, balanced sound with rich bass. The earbuds offer Active Noise Canceling technology for an immersive experience, while the LE Audio Auracast feature enables multiple users to listen to the same content. They offer up to 30 hours of battery life, are IPX4 rated for water resistance, and include a secure fit for all-day comfort. 

will.i.am expressed excitement about the partnership, saying, “Working with LG opens doors to dynamic experiences for a broader community of music lovers. Together, we aim to foster a culture where music enthusiasts can explore their passion with others on a new level.” 

Lee Jeong-seok, head of LG’s Media Entertainment Solution Company, also shared his enthusiasm: “The xboom by will.i.am line marks the beginning of a dynamic journey for the brand. We are excited to continuously elevate the listening experience with our groundbreaking innovations.” 

With xboom by will.i.am, LG sets a new standard in audio technology, blending cutting-edge innovation with cultural creativity for a truly elevated musical journey.