In a pioneering move towards sustainability, Careem, the prominent multi-service platform in the region, has joined forces with CarbonSifr, a climate-solution company and the esteemed climate-tech partner of Emirates Nature-WWF. Together, they introduce ‘Eco-friendly,’ a novel ride-hailing service designed to support carbon removal initiatives in the UAE and the broader region. This eco-conscious ride option is now available to customers in Dubai.
Careem’s ‘Eco-friendly’ ride empowers its customers to actively contribute to carbon removal projects, with their support directed towards high-integrity environmental endeavors. Notably, these projects include initiatives like planting mangrove trees in the UAE and implementing other nature-based solutions across the region.
Mudassir Sheikha, CEO and Co-founder at Careem, expressed enthusiasm about the launch, stating, “We’re excited to introduce ‘Eco-friendly,’ Careem’s carbon removal ride-hailing service. We recognize the significant impact of reducing and removing emissions in the transportation sector on climate change. With a substantial presence of hybrid and electric vehicles in our ride-hailing fleet, we’re also investing in projects that actively remove CO2 emissions, aligning with the Ministry of Climate Change and Environment’s ambitious goal of a net-zero future by 2050.”
Onur Elgun, CEO and Co-founder at CarbonSifr, shared his excitement about the partnership, saying, “We are thrilled to partner with Careem to bring the Eco-friendly ride to people in Dubai during this important year of sustainability. With the introduction of this ride type, we are making it easy for everyone to get involved in making more climate-conscious choices. It is a small effort, but one with a massive potential impact towards building a more sustainable future for our region.”
Careem has already taken substantial strides in reducing its carbon footprint in the UAE. Over half of Careem’s rides in 2023 have been conducted by hybrid or electric vehicles, showcasing their commitment to sustainability. The ride-hailing fleet in the UAE boasts over 700 Teslas and more than 4,500 hybrid vehicles. Through the ‘Eco-friendly’ offering, Careem not only promotes carbon reduction but actively engages customers in contributing to the collective effort for a climate-friendly future.
