Cisco reveals New Trust Standard for digital transformation at GITEX

Cisco has revealed its New Trust Standard, which measures the trustworthiness of an organization’s digital transformation, in honor of this year’s GITEX show, which focuses on the interconnected power of technology.

“Trust is more than a sentiment,” said Fady Younes, Cybersecurity Director, Cisco Middle East, and  Africa.

“Digital businesses need the ability to verify the trust and resilience of its solutions, operations, and actions. This framework helps us understand the core pillars in a process that makes trust quantifiable.” 

As work becomes more hybrid, more data is generated online, and cyber dangers grow, this new benchmark aims to raise the bar for building consumer trust. During the annual GITEX technology trade show held at the Dubai World Trade Center, the New Trust Standard was presented with supporting data insights from the Cisco 2021 Consumer Privacy Survey. The poll identifies the following important elements that firms must have in order to gain, maintain, and build client trust:

• ZeroTrust Architecture : Keeping out cyber threats by challenging assumptions and verifying every connection, from every device, every time.
• Trusted Supply Chain: Being aware of every component, how it is manufactured, and where it has been – while working closely with suppliers to mitigate risk.
• Data Rights : Stay ahead of evolving customer expectations and government regulations
• Transparency : Being clear about what data is collected and how it is used; being open about incidents and issues as they transpire, and publicizing what is being done to rectify.
• Certifications and Regulatory Compliance : Demonstrating commitment to customers by earning trusted certifications awarded by independent third-party auditors.

These components are crucial in today’s digital revolution to build customer confidence. Consumers want openness and control over a company’s data practices, according to the Cisco 2021 Consumer Privacy Survey, which included 2600 respondents from 12 countries. Other noteworthy findings from the poll include:

• “Privacy Actives”:”: Nearly one third of consumers have taken a more active role in protecting their privacy, including leaving organizations over their data practices or policies
• Privacy Regulations : Laws are regarded very positively around the world, albeit awareness remains relatively low in many countries
• Data Privacy During the Pandemic : Most people want little or no reduction in privacy protections while supporting broad public health measures
• Artificial Intelligence : Consumers are very concerned about the use of their personal data in AI decision-making, and their trust is at stake