22 November 2024, Fri |
9:14 PM
commercetools, the global provider of next-generation digital commerce solutions and the inventor of headless commerce, has introduced its robust, future-ready, and highly scalable business-to-consumer (B2C), business-to-business (B2B), and direct-to-consumer (D2C) digital commerce solutions to the Middle East in order to accelerate business growth and foster major digital transformation in the region.
The Middle East is experiencing significant growth in eCommerce as consumer purchasing habits shift from in-store to omnichannel purchasing. This dramatic change is affecting all players, from retail to B2B commerce, and is forcing them to rebuild and shape their digital consumer channels. According to EZDubai and Euromonitor International reports, as online consumer spending grows, the Middle East eCommerce market is expected to grow by 60% by 2025.
Besides acceptance of eCommerce among consumers, one of the major factors responsible for this transformation is the emphasis being laid by the governments in the Middle East to diversify economies.
commercetools is introducing advanced, modern digital commerce solutions to the Middle East, aligning itself with the region’s vision of being fully digitalized and consumers increasingly purchasing online. These solutions are critical to facilitating the digitalization of businesses so that they can meet the rapidly changing consumer expectations in the fast-paced retail market.
commercetools’ multi-tenant, Software-as-a-Service (SaaS) solution leverages a Microservices, API-first, Cloud-native, and Headless (MACH) architecture to provide businesses with the flexibility and scalability needed to provide modern and seamless customer experiences, which are critical to driving revenue and growth. Among the many industries being transformed by commercetools’ advanced digital commerce solutions are e-grocery, retail, cosmetics and fashion, lifestyle services, and telecommunications.
Dirk Hoerig, Co-Founder and CEO of commercetools, said: “The pandemic has reshaped the way in which consumers shop, leading to a dramatic increase in the adoption of digital platforms. As a result, improving shopping experiences is paramount for businesses across industries to keep up with the growing and ever-changing consumer demands. In order to meet this demand, businesses must adopt modern, advanced digital commerce solutions that give them the flexibility and scalability to meet their customers where they are and where they want to be.”
Hoerig further asserted that headless commerce is a technical innovation that enables developers to build flexible User Interface (UI) designs on a single platform that can support multiple touchpoints and business models. “Having a front-end that can be updated and edited without interfering with the back-end commerce functionality allows brands to easily customize their commerce experiences. eCommerce has quickly become consumers’ top choice when making purchases, and our mission at commercetools is to enable businesses to future-proof their commerce business. Our solutions include best-in-class features and functionality for modern digital commerce, the ability to build and extend the technology to meet customers’ exact needs, along with easy maintenance and scalability to help brands provide beautiful, powerful digital shopping solutions,” he added.
A growing number of B2C, B2B, and D2C companies in the region have approached commercetools, recognizing the need for a modern commerce solution. The recent recognition as a ‘Leader’ in Business-to-Business (B2B) commerce in The Forrester WaveTM: B2B Commerce Solutions, Q2 2022 report, as well as receiving the 2021 Google Cloud Retail Customer Award for demonstrating innovative thinking, technical excellence, and transformation, has cemented commercetools as the Middle East’s next-generation commerce solution.
Commercetools has recently been honored and recognized as a leader in leading industry analyst reports by Gartner in 2021 and IDC in 2020-2021, respectively. These awards recognize commercetools’ strengths in architecture, front-end management, extensibility, and integration.
