Dell Technologies achieved a record double-digit growth in the Enterprise Storage Systems market category across the Middle East, Turkey, and Africa (META) region, according to IDC’s Quarterly Storage Tracker for Q12022.
As demand for Dell’s software defined storage portfolio surged, the business climbed to the top spot in META, gaining 45.6% of share, up 19.3% YoY.
According to the research, despite a diminishing Total Addressable Market (TAM), Dell recorded quarterly increases across all storage categories, outpacing the industry average.
Mohamed ElZomor, Regional Sales Director, Storage Platform Solutions – Middle East, Turkey and Africa (META), Dell Technologies said: “Across the META region, as digital transformation continues to accelerate, we remain focused on executing our strategy to consolidate and modernize our offerings that enable our customers to navigate through today’s fast-changing business environment. As businesses today struggle with data growth and data management costs, our end-to-end enterprise storage portfolio enables businesses to get the scalability, intelligence, and cloud integration they need to unlock the value of data.”
Across the META region, Dell maintained its leadership position in the Enterprise Storage Systems sector as follows:
- No.1 in Gulf @ 64.4% share
- No.1 in SELL @ 62.6% share
- No.1 in UAE @ 49.1% share
- No.1 in Emerging Africa @ 39.9% share
- No.1 in South Africa @ 30.3% share
- No.1 in Turkey @ 29.5% share
The success of Dell in the enterprise storage market is a reflection of the company’s commitment to innovation and desire to give local clients the tools they need to meet critical business demands. Its collection of data storage products offers complete infrastructure solutions for primary storage, unstructured data storage, data storage workload, and business solutions.
The fourth generation of PowerMax and more than 500 storage software innovations across Dell PowerStore and PowerFlex were unveiled earlier this year at Dell Technologies World in order to assist clients to offer faster insights, achieving greater multi-cloud data control, and boosting cyber resiliency.