Dell Technologies, a global technology company, has unveiled its groundbreaking Partner First Strategy for Storage, a transformative initiative aimed at reshaping the landscape of storage solutions. This strategy, which designates more than 99 percent of Dell’s customers and potential customers as partner-driven for storage sales, represents a significant shift in the company’s approach to customer engagement and market outreach.
By merging the strengths of Dell’s esteemed partner network with the company’s world-class team and comprehensive storage portfolio, including cutting-edge data protection offerings, the Partner First Strategy for Storage promises to deliver unprecedented transformational outcomes for customers.
Effective immediately, Dell is enacting several strategic changes to bring this vision to life:
Enhanced Incentives for Dell Sellers: Dell will be boosting incentives for its sellers who facilitate storage transactions through partners, further fostering collaboration and mutual success.
Expanded Partner of Record Program: The eligibility criteria for the Partner of Record program will be significantly expanded, quadrupling the number of eligible resale accounts. This move is aimed at increasing predictability in engagement and ensuring a seamless customer experience.
Executives at Dell Technologies are confident that this innovative strategy will bring about transformative benefits for all stakeholders involved. Michael Dell, Chairman and CEO of Dell Technologies, highlighted the company’s long-standing commitment to partnership: “Dell’s investment in partnership runs deep. We have decades of experience working with our partner community to accelerate transformation for our customers. The Partner First Strategy for Storage extends our partner commitment and unites the strengths of our partners with the advantages of our world-class team and solutions.”
Bill Scannell, President of Global Sales and Customer Operations at Dell Technologies, emphasized the growth-oriented approach: “An omni-channel business model with a robust partner ecosystem is at the core of Dell’s growth strategy. The Partner First Strategy for Storage will incent Dell sellers to work even more closely with partners to acquire new business and deliver the right outcomes for customers. It’s a win-win-win for customers, partners, and Dell.”
Rola Dagher, Global Channel Chief at Dell Technologies, sees this strategy as a reflection of Dell’s market leadership: “Dell is the market leader in Enterprise Storage and best positioned to serve our customers in today’s data-centric world. We can win more often – and faster – when we work side-by-side with our global partner ecosystem. With 99 percent of our customers and potential customers deemed as partner first for storage, we’re very clear about our intentions to embrace the channel.”
As Dell Technologies embraces this new approach to storage solutions, regional leaders like Kamal Othman, Regional Director – Channel, Saudi Arabia, Egypt, Levant, and Libya (SELL), Dell Technologies, are excited about the potential impact: “The Partner First Strategy for Storage, including data protection, is a change in our go-to-market strategy designed to fuel continued storage growth in KSA, and around the world. By further embracing the power of collaboration with our partners, we win more deals and drive better outcomes for customers.”
Dell Technologies invites interested parties to explore more details on this exciting development by visiting the Dell Technologies Partner page on LinkedIn.
