Dimension Data has officially announced a major transformation, rebranding itself as NTT DATA in the MEA region. This rebrand takes effect from April 1, 2024, across Middle East and Africa markets.
The strategic move aligns Dimension Data with NTT DATA’s global identity, mission, and forward-looking business strategy. It marks a significant evolution in how the company delivers IT infrastructure and digital services across the region.
Alan Turnley-Jones, CEO of Dimension Data MEA, shared his enthusiasm for this new phase of the company’s journey. He emphasized that this transition will drive innovation, growth, and value for clients and partners alike. The shift to NTT DATA represents more than a name change—it highlights a deeper strategic and cultural transformation.
It reflects a strong commitment to delivering advanced client experiences through integrated services and next-generation technology solutions. NTT DATA’s global capabilities will empower the regional business to scale up and modernize its offerings. This includes delivering industry-specific solutions that cater to unique business challenges across different sectors.
Dimension Data plans to expand its presence in industries such as finance, retail, pharmaceuticals, and mining. With NTT DATA’s backing, the company is positioned to support digital transformation across these critical markets. Turnley-Jones described the rebranding as a key enabler of future investment and regional business growth. He outlined a bold vision to use NTT DATA’s portfolio to address regional needs and market demands. This vision includes creating sustainable, tech-driven business models that provide long-term value to clients.
The company also plans to nurture local talent and align operations with globally recognized standards.
A major focus will be empowering employees while delivering world-class services tailored to regional expectations. As NTT DATA, the company maintains its commitment to customer satisfaction, agility, and continuous innovation. Turnley-Jones affirmed their readiness to lead in providing transformative technology solutions at both local and global levels. He emphasized the importance of being client-centric and flexible in an ever-changing digital landscape. With access to NTT DATA’s extensive knowledge and advanced platforms, the company enters a new growth era. This rebranding allows Dimension Data to build on its legacy while embracing future opportunities with confidence and strength.

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