Emirates Integrated Telecommunications Company (EITC), through its brand du, has announced a strategic collaboration with Cisco. This partnership entails the inclusion of Cisco’s advanced products and services on the du ICT marketplace, designed to meet the increasing technological demands of customers. The collaboration signifies a significant milestone in the ongoing joint efforts of du and Cisco to drive innovation in the United Arab Emirates, marking a pivotal step in du’s commitment to delivering top-notch offerings to its clientele.
This expanded partnership provides new avenues for accessing Cisco technology in the UAE, offering du customers a seamless experience in utilizing Cisco technology through du’s managed and powered platform. The featured offerings will align with du ICT’s core focus on next-generation technology, security, and collaboration tools, which play a crucial role in facilitating hybrid work environments.
Fahad Al Hassawi, CEO at du, expressed enthusiasm about the strengthened collaboration, stating, “We are excited to enhance our partnership with Cisco and make its security and collaboration tools available on the du ICT marketplace platform. This move allows us to provide our customers with a broader range of cutting-edge solutions, enabling them to thrive in the evolving digital landscape. Our commitment to delivering top-tier security solutions and fostering innovation in the UAE is reinforced through this collaboration.”
The collaboration with Cisco enables du ICT to pursue key objectives, including leveraging du’s extensive partner ecosystem to complement their cybersecurity capabilities comprehensively. The integration of Cisco’s cybersecurity products and services with du’s hybrid cloud and telco infrastructure is expected to enhance service quality, optimize business operations, and achieve cost reductions through applied cybersecurity automations.
Mohamed Tantawi, Managing Director, Telcos and Service Providers, Cisco, META at Cisco, emphasized the power of collaboration and innovation, stating, “Joining forces with our trusted partner, du, to offer our solutions on the du ICT marketplace allows us to expand our reach and deliver unparalleled value to customers. This collaboration underscores our commitment to addressing the evolving needs of businesses in the UAE.”