du, a part of Emirates Integrated Telecommunications Company (EITC), and Samsung have announced a comprehensive three-year partnership aimed at broadening their business and service offerings. This collaboration, formalized through a Memorandum of Understanding (MoU), marks a significant step forward in their relationship, with a focus on expanding both the business-to-consumer (B2C) and business-to-business (B2B) segments.
Karim Benkirane,
Chief Commercial Officer at du, expressed excitement about the partnership, highlighting the potential to enhance customer experiences by leveraging the strengths of both companies. He emphasized their shared goal of meeting and surpassing evolving customer needs.
As part of the agreement, du and Samsung will collaborate to extend Samsung’s digital service portfolio, including offerings like Samsung Care+, across retail, online, and mobile channels. This strategic move aims to elevate the overall customer journey for B2C and B2B clientele.
Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, underscored the commitment to delivering innovative mobile experiences in the UAE. He highlighted the significance of the partnership in introducing cutting-edge products and solutions, including Galaxy AI, which enhances user experiences in areas like creativity, productivity, and seamless communication.
The partnership will prioritize various business aspects and developmental pillars, including expanding B2C practices to B2B, with a focus on Enterprise Edition portfolio and rugged device offerings. Additionally, du will gain exclusive access to Samsung’s latest product launches, ensuring customers have access to the most advanced technology. The collaboration will extend to engaging with the younger demographic through joint participation in events such as the Dubai Esports Festival.
Another key focus area of the partnership involves hosting B2B-specific workshops and events to maximize outreach. The goal is to provide customers with value-added services (VAS) and monetization opportunities by leveraging the du ecosystem and making direct investments. Furthermore, the companies aim to develop B2B-specific rate plans and collaborate on customer relationship management (CRM) initiatives tailored for local premium segment offerings.
