Eaton Expands in Egypt with New Office 

Eaton, a global intelligent power management company, is expanding its footprint in Egypt by opening a new office in Cairo. This strategic move is part of Eaton’s broader plan to strengthen its presence in the region’s rapidly growing commercial and industrial sectors. The new office will enable Eaton to deliver advanced power management solutions across key industries, including oil and gas, utilities, construction, and data centers. 

In addition to the office expansion, Eaton is solidifying its commitment to the Egyptian market through strategic partnerships with leading local manufacturing companies. These partners include Egyptian Manufacturing & Advance Systems Co. (EMAS), Madkour Industries, 2M Electric Group, Technical Projects Company (TEPCO), and Lectro El Habashy for Electric Works (Lectrobar). These collaborations are aimed at enhancing Eaton’s service delivery and market reach, ensuring customers receive tailored, high-quality solutions that meet the specific needs of the Egyptian market. 

The Cairo office will also host Eaton’s second Customer Experience Centre (CEC) in the Middle East, following the successful launch of the first CEC in Dubai in 2023. This cutting-edge facility will offer customers a hands-on experience with Eaton’s latest technologies, fostering deeper engagement and collaboration. 

Qasem Noureddin, Managing Director of Eaton Middle East, highlighted the significance of this expansion, stating, “The opening of our Cairo office, alongside our partnerships with EMAS, Madkour Industries, 2M Electric Group, TEPCO, and Lectrobar, marks a significant milestone in our regional growth strategy. Egypt’s rapid commercial and industrial development presents vast opportunities for us to support our customers with innovative power management solutions. These partnerships will enable us to better serve our clients, enhancing their operational efficiency and sustainability.” 

Egypt’s commercial real estate market is projected to reach USD 370.60 billion by 2024, with an annual growth rate of 9.98% from 2024 to 2028. The construction sector in Egypt is also expected to experience robust growth, with the market size estimated at USD 50.78 billion in 2024 and anticipated to reach USD 75.97 billion by 2029, driven by significant investments in infrastructure and industrial projects. 

Eaton’s expansion in Egypt and these strategic partnerships are part of its broader strategy to capitalize on the region’s economic growth and infrastructure development. The new office and collaborations will enhance Eaton’s ability to deliver localized support and services, reinforcing its position as a leader in power management solutions in the Middle East. 

Ahmed Mattar, Country Manager of Eaton Egypt, emphasized the importance of these developments, stating, “This expansion not only strengthens Eaton’s footprint in Egypt but also highlights our commitment to working closely with local partners. By combining Eaton’s global expertise with the capabilities of EMAS, Madkour, 2M Electric Group, and Lectrobar, we are well-positioned to deliver comprehensive power management solutions that address the unique needs of the Egyptian market.” 

The Customer Experience Centres (CECs) provide a dynamic and interactive environment where customers can explore Eaton’s comprehensive portfolio of power management solutions. These centers offer immersive experiences, showcasing the latest advancements in energy efficiency, safety, and sustainability, underscoring Eaton’s commitment to innovation and customer satisfaction. 

As part of its ongoing growth and expansion in the region, Eaton recently signed an agreement with Jebel Ali Free Zone (JAFZA) to build a new sustainable campus in Dubai. This campus will bring together Eaton’s commercial, manufacturing, and support functions, while also providing capacity for future growth. The project, which will begin construction in 2025 and is expected to be completed in 2026, aims to significantly boost Dubai’s capabilities in the advanced manufacturing of electrical and electronic components required to deliver safe and efficient power across multiple industries, including data centers, buildings, and solar energy.