Emirates accredited with the excellence in digital customer experience

Emirates’ marketing team has been recognized by Sitecore, one of the world’s leading digital experience platforms, for “Best Use of a Customer Data Platform (CDP)”. Emirates received the prize for exhibiting excellence in the delivery of its digital customer experience (CX) using the Boxever platform at the recent edition of GITEX, Dubai’s technology trade show.

“Sitecore Middle East recognizes Emirate’s marketing team that has driven its digital customer experiences utilizing the Sitecore CDP solution to meet complex needs of their customers,” said Mohammed AlKhotani, Area Vice President, Middle East, and North Africa, Sitecore.

He added, “Emirates Airline shows how the Middle East is leading digital innovation and converting website visits into engaged customers to make their travel planning easier.”

“Emirates is honored to be recognized with an award in digital customer experience. The world of service marketing has advanced at top speed over the past few years, and our ambition to deliver the best customer experience in the travel industry is very much a core objective for Emirates and our wider Group of travel brands. We are delighted to be acknowledged by Sitecore, a company with a tremendous heritage in digital marketing, along with the wider fraternity of digital marketing professionals. We look forward to continuing growing our capabilities to better deliver to our customer needs and preferences,” said Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand – Emirates Group.

Emirates was chosen from 110 large service organizations for its best-in-class customer experience and digital capabilities. Emirates has invested in CDP solutions such as Boxever, which was acquired by Sitecore in March 2021, over the past four years, and has used it in conjunction with its unique marketing data platform to meet the complicated needs of clients. Their combined talents are the result of close coordination between the Group’s internal marketing team and Boxever, which has remained focused on meeting a demanding consumer agenda.

Emirates’ sustained investment and innovation in delivering relevant and tailored experiences across the digital customer journey has been recognized. The award also highlights Emirates’ continuous commitment to providing the greatest customer experiences in the airline industry, both online, on the ground, and onboard.