Nutanix confirms Gitex participation under theme ‘Cloud on Your Terms’

Nutanix, a hybrid multicloud computing provider, has announced its participation in GITEX Global 2022 under the theme ‘Cloud on Your Terms,’ with the goal of assisting regional organizations in mastering the art of Cloud freedom. The company will present its vision and strategy, emphasizing that enterprises should never accept Cloud chaos, but rather embrace a hybrid multicloud platform that prioritizes simplicity, flexibility, and choice.

Mohammad Abulhouf, Senior Sales Director, Middle East at Nutanix, says, “When it comes to the Cloud, organizations want it all: affordability, simplicity, unified cloud management, reliable security protocols, guaranteed service levels, and easy application and workload migration. This has led many businesses to move toward a hybrid multicloud computing model, with 83% of IT decision-makers citing the model as their ideal in our fourth annual Enterprise Cloud Index survey. But deploying and managing a hybrid multicloud is complicated. That’s why it’s critical to look for three major factors—flexibility, simplicity, and choice—when evaluating options for deploying and managing one. Nutanix Cloud infrastructure ticks all these boxes. We help organizations simplify cloud complexity with an open, software-defined hybrid multicloud platform, so that they can focus on business outcomes and new innovations.”

“GITEX brings together the world’s greatest minds and leading technology corporations. As an organization that is leading innovation in the cloud computing space, Nutanix sees the event as an important platform to promote our brand and enter into high level discussions with regional enterprises looking to leverage the power of the cloud on their own terms.”

Nutanix has repackaged its solutions in the last year to make them even simpler, in order to provide a consistent operating model across all types of clouds: public, private, and hybrid. To support customers’ digital transformation initiatives, the company has developed a simple set of solutions. The new portfolio eliminates the complexity that comes with providing a full range of hybrid cloud services. Customers can easily plan for their changing needs thanks to the simplification of packaging, metering, and pricing. Customers can accelerate their cloud journey by utilizing Nutanix validated designs and deployment best practices for the five common use cases that the company has designed its solution portfolio around. The company is eager to show off these innovations at GITEX:

• Nutanix Cloud Infrastructure (NCI):  Providing complete software solution including virtual compute, storage and networking for virtual machines and containers, that can be deployed in private data centers on the hardware of the organization’s choice or in public clouds
• Nutanix Cloud Manager (NCM): If an organization is managing multiple cloud deployments, Nutanix can support by driving consistent governance across private and public clouds, helping customers accelerate their cloud journey
• Nutanix Unified Storage (NUS): Nutanix supports a variety of workloads deployed anywhere – private, public or hybrid by allowing software defined storage for multiple protocols ((volumes, files, objects). This is a single point of management for all storage resources
• Nutanix End User Computing Solutions: This speaks to running applications and  workloads anywhere, on any device supporting the new normal of remote work and remote learning
• Nutanix Database Service (NDB): Simplifies database management across hybrid multicloud environments for database engines like PostgreSQL®, MySQL®, Microsoft® SQL Server, and Oracle® Database

One of the key areas of discussions at GITEX that Nutanix executives aim to have with customers and partners will be around ‘data’ – the new currency in a digital world. Companies are increasingly struggling with managing their databases in an efficient manner. “Wouldn’t it be great if an organization’s databases just worked, with all the complexity and tedium of database administration and maintenance hidden from view? We’ve done just that with Nutanix Era, a Database-as-a-Service (DaaS) solution ‘On Your Terms’,” explains Mohammad Abulhouf.

Nutanix Era is a database lifecycle management software that runs on the Nutanix Cloud Platform and enables organizations to achieve invisible databases in the same way that the Nutanix Cloud Platform has made IT infrastructure ‘invisible.’ Era can manage databases deployed on on-premises infrastructure as well as a preferred public cloud, making it a true multicloud solution ready to modernize databases.

Nutanix will exhibit its beautiful stand H6-A30 in Hall 6 at this year’s GITEXs, where key alliance partners and resellers are invited to join the company. The emphasis is on emerging alliances such as HYCU, ArcServ, and Stratodesk. During GITEX, Nutanix will host a series of executive dinners, and several MoU signings are also planned at the company stand.

“We look forward to welcoming our customers, partners and alliances at GITEX. We invite them to join us to engage, learn, and see how Nutanix can help them on their cloud journeys. As always, the ability to connect with this valuable ecosystem at scale and in person, remains a very big blessing for us here in the region,” concludes Nada Khan, Regional Marketing Director, Emerging Markets at Nutanix.