Dubai Chambers gets rebranded, unveils new corporate identity

Dubai Chambers has rebranded and unveiled a new corporate identity to reflect the organization’s restructuring, which was previously announced by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice and Prime Minister of the United Arab Emirates and Ruler of Dubai.

Under the new structure, three chambers of commerce, namely Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy, operate under Dubai Chambers, each with their own distinct brand, strategy, and approach.

The announcement follows the adoption of Dubai Chambers’ 2022-2024 strategy earlier this year, which expands its role as an important organization supporting Dubai’s economic growth. In line with the emirate’s new vision and strategic goals, the strategy aims to better serve Chamber members, deliver added value, and future-proof the Dubai economy.

The Dubai Chamber of Commerce plays an important role in representing, supporting, and protecting the interests of businesses in Dubai, while also exploring new ways to meet the changing needs of the city’s fast-growing and dynamic business community.

Dubai International Chamber supports Dubai’s vision of expanding into new global markets, forging new economic partnerships, and assisting local companies in achieving global success, all while attracting promising talent and investors from around the world. Through promotional projects, the Chamber will cover 30 international markets deemed important for Dubai.

Dubai Chamber of Digital Economy will work to build the world’s best digital infrastructure and transform Dubai into an international technology hub and support the interests of technology companies and advancing the role of the digital economy in the emirate.

H.E. Abdul Aziz Al Ghurair, Chairman of Dubai Chambers, said the new brand identity strengthens the Dubai Chambers and enables the organisation to implement a more effective approach to promoting Dubai as a global business hub, driving economic growth and expanding the emirate’s trade ties with promising markets around the world. 

For his part, H.E. Hamad Buamim, President & CEO of Dubai Chambers, noted that Dubai Chambers explained that Dubai Chambers is among the first chambers in the world to adopt a three-chamber model, adding that he is confident that the new direction will lead the chamber to reach new milestones and elevate Dubai’s position in the global arena.