EI-Technologies spotlights “Digital Transformation & Its Impact on Companies”

As part of the France Pavilion’s economic program at Expo 2020 Dubai, “Accelerated Digital Transformation and its Impact on the Overall Performance of Companies” was the main focus of EI Technologies MENA’s debates on integrating humanism and digital to challenge values.

Bechara Raad, Chairman of EI-Technologies MENA, commented: “Business leaders who choose to adopt a humanistic approach in their digital transformation strategy will walk a difficult path because they bet on humanity and its capacity to take its destiny in its own hands”.

 “But the digital is changing our world, and like all change, we succumb to it in as much as we decide,” He concluded.

Combining humanism & technology in a post-pandemic era

In a world where businesses, particularly those in the private sector, are struggling to integrate digital expansion, EI-Technologies MENA, a leader in CRM and Multi-cloud services, predicts that digital technologies will have developed and ripened by 2010. The way to the amazing world of Big Data and Artificial Intelligence was now built, thanks to the power of computation, increasingly advanced algorithms, and the growing scale of the network.

After explaining why Expo 2020 Dubai, UAE was chosen as the location for their seminar by highlighting that it is centred on humanism and innovation, it shares common values with his company. Bechara Raad, Chairman of EI-Technologies MENA, stated that thanks to these embodied values, his teams contributed to building a solid experience in those matters both in France and in the Middle East. While addressing how the forced shift faced by businesses during the pandemic drove digital transformation in customer, internal, and employee experiences, he also stated that these developments highlighted the business world’s digital transformation rhythm. He used the luxury goods industry as an example, saying that they had to grow their e-commerce, which now accounts for 20% of sales in some cases.

To urge companies to adopt a highly human-centric approach in their digital strategy

EI-Technologies MENA tends to reflect its business philosophy in putting human values at the basis of digital services: to deal with this split, the technological approach needs to make a dramatic adjustment by integrating the human component at the core of its project. The reason for this is that while technology paves the way for change, humans are ultimately responsible for it.

EI-Technologies MENA by Neo-Dis.com is a leading CRM partner in the Middle East and North Africa, providing technology consulting services and multi-cloud implementation, and has recently signed contracts in four industries, aided by momentum in its digital, cloud, and platform segments, to help clients advance their digital transformation strategies.

EI-Technologies MENA will supply high-end CRM systems and cloud consulting services from Salesforce Sales Cloud, Marketing Cloud, Service Cloud, Digital engagement, social studio, Community cloud, and eCommerce cloud under these new contracts.