New Wi-Fi enabled smart home technology set to launch across Middle East

Hisense, a global electronics and whitegoods manufacturer, has unveiled a new line-up of wi-fi enabled smart home appliances, significantly expanding its product portfolio in the region and elevating consumers’ home experiences.

The newly launched product line, which includes smart-tech, convenience, and touch features, will be available in the Middle East region beginning in July.

The product line includes refrigerators, washing machines, smart cleaners, and beverage coolers.

“We are committed to enhancing our home appliances line-up and bringing the benefits of new technological advancements to everyone’s daily lives,” said Jason Ou, President of Hisense Middle East and Africa. “Our broad range of new home appliances are a perfect blend of technology and comfort, providing easier to use options and bringing more convenience to the kitchen and home. The technology used by Hisense ensures that consumers can connect even with their home appliances without any hassle.”

Hisense home appliances are designed to provide consumers with a combination of smart technology and appealing features for the modern home.

The cross-door refrigerators allow you to access ice (cubed or crushed) and water without opening the door, control the temperature from your phone while on the go, and save energy while on vacation mode, convert from fridge to freezer or freezer to fridge to create a perfect environment for your food, and come with a highly effective antibacterial liner, making it clean and healthy to use. The product line-up also includes a stylish single-door small refrigerator that is compact, has good storage, and comes in a variety of colors.

“We have been working to improve our offerings for Middle East consumers ever since we released our products in the region. The offerings have been extremely well received so in the following months, we will continue to expand our product line and provide even more consumer-friendly products. This is the year of FIFA and as a brand with our product line-up we look forward to connecting with our target audience as a perfect match for home appliances,” Ou added. 

In addition, a new range of washing machines with carefully developed laundry technology is available to meet consumers’ home cleaning needs. The smart washer allows you to start and stop washing cycles remotely, as well as receive notifications when your laundry is finished.

Hisense will also launch a new wi-fi enabled smart vacuum cleaner in the region for the first time.