13 April 2025, Sun |
1:17 PM
ServiceNow (NYSE: NOW), an AI-driven business transformation company, has announced the acquisition of Logik.ai, a top provider of AI-powered Configure, Price, Quote (CPQ) solutions. This strategic acquisition will expand ServiceNow’s CRM capabilities and accelerate its growth in Sales and Order Management (SOM), helping sales teams close deals faster, boost productivity, and drive efficiency.
Logik.ai’s AI-powered CPQ solution simplifies complex sales processes, tackling issues like inconsistent pricing, product configurations, and manual quoting. It streamlines the transaction cycle, offering a seamless experience for both sellers and buyers. By integrating AI, Logik.ai speeds up the entire sales process, enabling precision and scalability.
The acquisition will strengthen ServiceNow’s CRM offerings, particularly in industries such as manufacturing, high-tech, and medical devices, where product configurations are highly complex. These sectors need solutions that offer speed and accuracy, and Logik.ai’s technology meets that need. With this addition, ServiceNow is positioned to support businesses with smarter, faster, and more efficient sales processes.
John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow, said, “Logik.ai’s advanced CPQ solution transforms the sales experience by providing AI-driven simplicity. This acquisition strengthens our CRM suite, allowing us to deliver even faster, more efficient workflows, all on a single platform.”
Logik.ai’s solution also integrates seamlessly with ServiceNow’s existing tools, including Customer Service Management and Sales and Order Management. This integration will further simplify the sales process, enhance self-service capabilities, and improve overall sales performance for companies like Keysight, Oldcastle Infrastructure, Lamons, and CORT.
Logik.ai’s CEO and co-founder, Christopher Shutts, noted, “Logik.ai’s technology, combined with ServiceNow’s powerful AI platform, will redefine CRM by making sales cycles faster and more efficient. Together, we will help businesses close deals more quickly and drive customer success.”
The acquisition also aligns with ServiceNow’s recently launched Yokohama platform, which includes new features like AI agents for CRM use cases, self-service commerce portals, and turnkey CCaaS integrations. These innovations will optimize sales workflows from lead generation to quoting, fulfillment, renewal, and upselling.
ServiceNow continues to innovate and lead the way in transforming customer experiences. With Logik.ai’s acquisition, ServiceNow further solidifies its position as a leader in AI-powered CRM solutions, offering businesses a smarter and more efficient way to manage the entire customer lifecycle.
