Shaffra launches MaaS Platform for business engagement and customer experience in UAE via Metaverse

Shaffra, a Metaverse-as-a-Service company (MaaS) has entered the UAE market by unveiling its revolutionary platform ready to transform the way organizations engage with their customers and stakeholders. Using innovative new 3D technologies, Shaffra is introducing the next era of virtual experiences where users can interact and collaborate and digital assets in real-time.

Shaffra’s 3D engine is designed to make it easier for everyone, especially businesses and government organisations, to enter the metaverse by offering a practical solution at a reasonable price. Governmental bodies and corporations can now create their metaverse without having to invest in costly and time-consuming platform development. Shaffra’s solution transforms conventional methods of interacting with clients in a virtual environment and raises the bar for marketing in the metaverse.

As retailers have already implemented the virtual try-on feature to expand their customer base, the retail industry has now taken a step forward with more advanced 3D definitions and interactive interfaces. This has made the shopping experience even more personalized and tailored to individual preferences. Additionally, the tourism and hospitality industry is expected to make a significant contribution to this technological advancement, as countries can now promote their tourism offerings using virtual walkthroughs of popular destinations and attractions. Customers can map out their itineraries before they even start their journey.

According to a report by MarketsAndMarkets, the metaverse industry is projected to grow from $61.8 billion in 2022 to $426.9 billion by 2027, at a CAGR of 47.2% during the forecast period. Additionally, as per Gartner, by 2026 at least 25% of people will spend a minimum of one hour every day in the metaverse for different purposes like work, shopping, education, and even entertainment. With Shaffra’s launch companies and governments can both now capitalize on this burgeoning market and create a seamless, engaging virtual experience for their target audience.

The introduction of Shaffra aligns with the Metaverse Strategy announced by the Dubai government in July 2022. This strategy aims to boost the economy by generating $4 billion and creating 40,000 virtual jobs, to establish the city as a prominent player in the metaverse industry worldwide. Taking advantage of this opportunity, a range of companies in the metaverse and artificial intelligence domains have already started working on projects in Dubai. Blockchain-related firms are also showing interest in building their regional presence in response to this national strategy.

Alharith Alatawi, Co-founder & CEO at Shaffra said “A metaverse platform can offer significant benefits to businesses, but choosing the right partner is crucial to realize these benefits. At Shaffra, we built a powerful metaverse engine that offers all the capabilities and opportunities a client or business needs, easily viewable or deployed onto any type of device. This significantly reduces the overheads and cost a business would need to consider when planning their metaverse development. Our platform empowers organizations to deliver a more engaging and memorable experience for their customers, employees, and partners. With a customized metaverse platform, organizations can not just reach new audiences but also increase engagement and offer new and exciting experiences while scaling their business and keeping operations cost-effective.”

Alfred Manasseh, Co-founder & COO at Shaffra said “As the competition in the market heats up, Shaffra’s MaaS platform offers a distinct advantage to organizations looking to enhance their offerings. Although the metaverse is still in its infancy, the right technology and partner can help companies benefit from providing an immersive experience and increase their online presence. At Shaffra, we want to make the metaverse accessible and easy to use for everyone.”

Shaffra is positioned to serve as the platform where all industries, including banking, tourism, media and entertainment, real estate, education, e-sports and gaming, automotive, and even government agencies, will create their virtual environments tailored to business needs and customer journeys. Shaffra has a strong technological foundation, features a powerful virtual and augmented reality environment, and offers ready-to-deploy digital assets all secured on the blockchain network.

As the popularity of NFTs continues to rise both worldwide and in the GCC region, our platform provides users with the ability to create, store, and trade NFTs. Our platform also features customizable virtual environments, real-time interactivity, and secure, scalable services that make it easy for businesses of all sizes to access a seamless end-to-end metaverse solution. In addition, by the end of the year, Shaffra will be unveiling upgraded technology that will provide users with a 3D gaming-level experience in the browser, further improving the overall metaverse experience.