WSO2 launches startup program to empower app entrepreneurs worldwide

WSO2, a digital transformation technology company, has recently launched a program called WSO2 for Startups. This program aims to empower new app-building businesses worldwide, including those in the Middle East and Africa, to expedite their journeys towards success.

The program primarily targets early-stage startups that are developing mobile or web apps for consumers, businesses, or employees. Through WSO2 for Startups, these fledgling businesses gain access to core offerings from the company, including Choreo and Asgardeo, which provide the necessary technology to kickstart their operations. Participants in the program receive various benefits, such as access to sample apps, product credits, support, and mentorship from dedicated solutions architects. These advantages are designed to help startups differentiate themselves in the market.

The initiative is particularly relevant for startups in the Middle East, as the region faces significant finance gaps, despite the growing demand for jobs to support the global workforce. By offering Choreo and Asgardeo, which are platforms for accelerated app development and secure access management, WSO2 aims to address these gaps and foster the growth of digital businesses.

Uday Shankar Kizhepat, Vice President, and General Manager – Middle East and Africa Region at WSO2, stated that the program is designed to expedite time-to-market for startups. Through the use of B2C and B2B sample app code and expert advice, startups can create secure cloud-native experiences for users while enjoying lower ownership costs.

Upon signing up, startups receive up to US$18,000 in Choreo credits and US$15,000 in Asgardeo credits. These credits can be utilized for components, infrastructure costs, and B2C, B2B, or B2E monthly active users.

The program also offers valuable mentoring services, including one-on-one sessions with a senior architect who can identify challenges and provide guidance on integrating Choreo and Asgardeo into the organization’s growth strategy. Startups also receive access to WSO2’s customer success team for assistance with setup and optimization of Choreo and Asgardeo.

Additionally, the program encourages participants to use Ballerina, an open-source programming language for the cloud, known for accelerating project delivery compared to other programming languages.

Uday Shankar Kizhepat emphasized the importance of nurturing innovation through startups to achieve sustainable growth in the Middle East and Africa, adding that WSO2 is committed to making a significant impact through this program.