Yango Tech and Al Sadhan Partner to Transform MENA Retail

Yango Tech, a provider of proprietary e-commerce technologies and part of the global Yango Group, has entered into a strategic partnership with Al Sadhan and SPAR at the GAIN (Global AI Now, Next, Never) Summit in Saudi Arabia. This collaboration is set to advance retail technology and enhance digital capabilities across the MENA region, marking a significant step in transforming the shopping experience for consumers.

The partnership was officially signed at the King Abdulaziz International Convention Centre in Riyadh during the ongoing GAIN Summit, which gathers global AI leaders to explore the future of artificial intelligence. Badr Al Sadhan, CEO & Vice Chairman of the Board at Al Sadhan, and Evgeny Chernikov, COO of Yango Tech, signed the agreement in a ceremony also attended by Muneer V. Abdurahman, Group CIO, and Houssam M. Joumaa, Commercial Consultant at Al Sadhan.

Yango Tech will implement innovative technology solutions to enhance the retail experience for Al Sadhan and SPAR customers. This includes the launch of a custom-branded mobile app and newly designed websites with AI-driven features such as personalized shopping experiences, integrated loyalty programs, and seamless e-wallet functionalities. The digital platforms will streamline browsing, making shopping more efficient and accessible for consumers across the region.

Yango Tech’s proprietary Product Information Management (PIM) system will play a key role in centralizing product data across all digital platforms, ensuring accuracy and consistency. This data-driven approach will enable smart offers tailored to specific customer segments, enhancing customer retention and the overall shopping experience on Al Sadhan and SPAR’s website and mobile app.

Al Sadhan Group, a prominent family-owned retail business with over 72 years of heritage, operates more than 30 stores under the Al Sadhan and SPAR brands. Ranked among Saudi Arabia’s top 10 retailers, the company processes thousands of online orders daily and expects to achieve over seven-fold growth in its online operations in the coming months. The group’s interests extend beyond retail into sectors such as real estate, investment, engineering, construction, and education.

Badr Al Sadhan, CEO & Vice Chairman of the Al Sadhan Group Board, expressed his enthusiasm for the collaboration with Yango Tech, highlighting it as a key development in their pursuit of technological excellence. He stated that the partnership aligns with their broader strategy to innovate in the retail space and capitalize on the expanding eCommerce market, projected to reach $50 billion by 2025.

Evgeny Chernikov, COO of Yango Tech, emphasized the importance of this partnership in supporting Saudi Vision 2030. He noted that Yango Tech’s solutions will enhance operational efficiency and create a more engaging and personalized shopping experience for Al Sadhan and SPAR’s customers.

The custom-branded mobile apps, available on both iOS and Android, will support various cashless payment methods to offer a secure and convenient shopping experience. Consumers will benefit from flexible delivery services, including on-demand delivery within 60 minutes, scheduled pickups, and advanced customer support systems, further optimizing the overall shopping experience.

This collaboration between Yango Tech and Al Sadhan at the GAIN Summit underscores their shared commitment to driving digital innovation in the retail industry. By combining Yango Tech’s cutting-edge technology with Al Sadhan’s established market presence, both companies are poised to reshape the retail landscape in Saudi Arabia and the wider MENA region, setting new standards for digital excellence.