Etisalat by e& and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have collaborated to revolutionize the Esports landscape in the Middle East and North Africa (MENA) through the introduction of ‘Arena Esports.’ This pioneering digital gaming initiative is set to play a pivotal role in reshaping the regional gaming scene.
Arena Esports, a result of the strategic partnership, reflects the shared vision of etisalat by e& and DCT Abu Dhabi to lead Esports leagues in the MENA region, foster emerging gaming talent, and elevate local events to international standards. Over the next five years, the collaboration will focus on establishing and overseeing Arena Esports leagues and associated tournaments, with a particular emphasis on the UAE.
Positioned as a comprehensive gaming platform, Arena Esports will cater to players of all skill levels, offering exciting tournaments, monthly point rewards, access to unique events, community server engagement, and exclusive interactions with gaming influencers.
HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, emphasized the alliance’s commitment to nurturing the gaming and Esports sector, stating, “This synergy aims to boost the gaming ecosystem in the UAE and the MENA region, and we are eager to see the positive impact.”
Arena Esports guarantees an immersive gaming experience with minimal latency, enticing challenges, and exclusive digital content, ensuring uninterrupted gameplay. With the gaming market projected to reach $5 billion by 2025, it’s noteworthy that the UAE boasts the highest percentage of adult gamers globally, with nine out of ten adults actively engaging in video games.
Khaled Elkhouly, Chief Consumer Officer at etisalat by e&, expressed their commitment to exceeding customer expectations by leveraging cutting-edge cloud and AI technologies. Elkhouly stated, “Our partnership with DCT Abu Dhabi reinforces our commitment to the gaming community and promises an unprecedented transformation in the sector.”
Gaming enthusiasts are encouraged to join the Arena Esports community by signing up for a free membership or subscribing for premium benefits. To connect with the gaming world of Arena Esports, interested individuals can visit https://hub.arenaesports.ae, create teams, and participate in exclusive events.
