GameCentric, the latest gaming platform in the MENA region facilitating brand-gamer connections, has successfully raised USD 1.5 million (AED 6 million) in capital from Bilal Merchant, a prominent Angel Investor based in Dubai. The platform officially launched on December 1st, 2023, immediately following the completion of the funding round.
This substantial investment positions GameCentric to amplify its platform capabilities, extending its reach beyond the GCC & MENA region. The aim is to redefine the gaming experience for players globally through strategic enhancements.
The Angel Investment opportunity materialized due to GameCentric’s compelling vision and meticulous execution, spearheaded by its founder, Saad Khan. Khan, a seasoned entrepreneur in the gaming industry, expressed his commitment to transforming the gaming landscape, making GameCentric a cultural phenomenon transcending borders.
Saad Khan, the CEO of GameCentric, commented, “Our robust vision, coupled with a sound business model and an experienced management team, resonated with Angel Investor Bilal Merchant. His recognition of the immense potential within GameCentric drove his decision to invest. We aspire to be more than just a gaming platform, aiming to become a cultural phenomenon through collaborations, community-driven programs, and an unwavering commitment to providing the best user experience.”
GameCentric is set to evolve into a Web3 digitally native platform by integrating cutting-edge technologies. This transformation includes incorporating digital assets such as cryptocurrencies by 2025, reflecting the company’s dedication to establishing a unique identity in the gaming industry.
As part of its launch strategy, GameCentric has partnered with POWReSports, known for its role in brand activations and influencer management campaigns in KSA. This collaboration is expected to boost GameCentric’s gamer acquisition strategy, solidifying its presence in the regional gaming landscape.
In the next two years, GameCentric plans an aggressive growth and market expansion, aiming to triple its user base across the MENA region. The initiative aligns with the projection of 88 million gamers in the region by 2026. Additionally, the company plans to double its array of game titles, covering both web2 and web3 genres, creating diverse opportunities for brands to engage customers innovatively.
Bilal Merchant, an experienced businessman and investor in the oil and energy industry, emphasized GameCentric’s visionary strategy and commitment to integrating cutting-edge technologies. He sees the platform as disruptors in the gaming landscape, poised to deliver a distinctive and rewarding experience for players worldwide.
Industry support for GameCentric includes endorsements from LIV, UAE’s first and largest digital bank powered by Emirates NBD, highlighting the platform’s potential in achieving banking and financial education objectives through gaming.
To achieve its vision, GameCentric plans strategic enhancements overseen by expert crypto advisors, focusing on innovation. The upcoming features include a dynamic loyalty program centered on a Web3 wallet and GameCentric tokens, aimed at delivering enhanced user value.
GameCentric aims to be a platform where gamers can earn, learn, and engage within a diverse global community. As the platform evolves into a Web3 environment, users will have the opportunity to become token owners, marking a significant shift in the gaming experience.
