Gartner Magic Quadrant names Pure Storage a leader for primary storage


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Pure Storage®, the IT pioneer that delivers the world’s most advanced data storage technology and services, has announced it has been positioned by Gartner as a Leader in the Magic Quadrant for Primary Storage. This marks the ninth consecutive year of MQ leadership for Pure Storage. This is also the third consecutive year that Pure has been positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis, validating its leadership across the enterprise storage industry.

Pure Storage’s FlashArray product line began with an all-flash storage array designed for high-performance block storage-based applications. Since then, it has expanded beyond block storage to include file storage use cases from a single array without sacrificing any of the Pure Storage performance, ease of use, or reliability.

The current FlashArray family includes the performance-optimized FlashArray/X and FlashArray/XL models, which are designed to handle the most data-intensive workloads at any scale. It includes the FlashArray/C, Pure Cloud Block Store, and, most recently, Pure Fusion. Pure Storage’s AIOps platform in Pure1® now underpins the entire product portfolio.

“Pure has become the clear leader in disrupting the storage industry,” said Shawn Hansen, VP and General Manager, FlashArray, Pure Storage. “We led with the first designed-for-flash enterprise array and as-a-service business models. Now as we’ve unveiled the industry’s first self-service, storage-as-code product, the market is entering the next stage of rapid change as it speeds towards the simplicity and automation of a cloud operating model, everywhere.”

FlashArray has achieved several milestones over the past year, including:

  • Introduction of FlashArray//XL: The newest member of the FlashArray family, FlashArray//XL is designed for mission-critical, platinum tier enterprise applications – from massive databases to containerized and cloud-native apps. FlashArray//XL delivers unmatched performance and scale with a nearly 80% improvement in IOPS.
  • General Availability of Pure Fusion: Pure Fusion is now generally available, offering not just a self-service provisioning user experience but also a Storage-as-Code experience that enables developers to tap into even faster provisioning and the autonomous backend to support cloud scale.
  • Heightened Data Security with the release of Purity//FA 6.3: the latest Purity//FA release delivers always on data protection for enterprises everywhere. Auto-on SafeMode™ Snapshots adds protection that is on by default, providing immutable protection, without the need to change an organization’s existing setup, environment, or processes.
  • Impact on Enterprise Sustainability: The FlashArray family supports enterprises’ most strategic sustainability initiatives, helping customers to dramatically reduce their energy use and environmental footprint. With FlashArray products, customers can achieve up to 84.7% in direct energy savings compared to competing solutions.

“Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.”

To learn more, visit Pure Storage’s website and download the full Gartner 2022 Magic Quadrant for Primary Storage report.


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