Help AG elevated to F5 Gold Partner in Saudi Arabia

Help AG has been elevated to F5 Gold Partner status enabling it to significantly expand its value-added distribution reach in the Kingdom of Saudi Arabia.

F5’s Unity+ Partner Program was created with the market’s progress, F5’s business model, and partner business models in mind. With F5’s best-in-class array of solutions, the program provides a clear route to success for serving clients.

“We are thrilled to become an F5 Gold Partner, as the enhanced partnership will bring huge value and benefits to our clients across the Middle East, particularly in Saudi Arabia. Leveraging F5’s comprehensive portfolio, we will provide all-inclusive and integrated multi-cloud application services, information security solutions, and professional advisory services to all business sectors,” said Stephan Berner, Chief Executive Officer of Help AG.

“Crucially, we are in our strongest position yet to help organizations in every sector substantively realize their digital transformation ambitions. This includes the ability to safely flex to whatever cloud scenario is needed for the job, including virtual machines, container-native, SaaS, and purpose-built hardware.”

Help AG provides strategic consulting and customised information security solutions and services to top global enterprises and governments. Since 2004, the organisation has operated throughout the Middle East and has established itself as one of the region’s most trusted IT security advisers. Help AG was strategically bought by Etisalat in February 2020, and the company was rebranded as Etisalat Digital’s cybersecurity unit.

Commenting on the announcement, Nasser El Abdouli, Director of Channel Sales for the Middle East, Turkey, and Africa at F5, said: “Help AG has the track record, expertise and infrastructure to powerfully boost our go-to-market strength in Saudi Arabia. More than ever, we are helping our customers to create, secure, and operate applications that deliver extraordinary digital experiences. Fueled by automation and AI-driven insights, these applications will naturally adapt based on their changing environment—so companies can focus on their core business, boost speed to market, improve operations, and build trust with their customers. Help AG will be central to delivering our solutions and services at scale across the Kingdom.”