Hisense Elevates Home Entertainment and Gaming at IFA 2024

At IFA 2024, Hisense showcased groundbreaking advancements in home appliances and consumer electronics, setting new industry standards under the theme “The Scenario-Driven Future of Tech.” The global home appliances and consumer electronics brand, introduced a range of innovative products, including large-screen displays and cutting-edge gaming technology, catering to the growing demand in the MEA region.

Hisense’s immersive experience zone featured the highly acclaimed game Black Myth: Wukong, offering visitors a deep dive into “Journey to the West” with its 100-inch TVs. The Hisense U7 and E7 PRO models, optimized for gaming with 144Hz Game Mode PRO and Quantum Dot Color, delivered exceptional 4K resolution, vibrant colors, and detailed dark scenes. The exclusive Black Myth: Wukong picture mode enhanced HDR and color accuracy, while Dolby audio technology provided a superior sound experience.

The collaboration with Xbox was highlighted by the introduction of the Laser Cinema PX3-PRO, the first ‘Designed for Xbox’ Ultra Short Throw projector. This advanced 4K projector, with projection sizes ranging from 80 to 150 inches and a high refresh rate of up to HSR240, ensures seamless gameplay with MEMC technology and Auto-Low Latency Mode. The Hisense 4K Laser Smart Mini Projector C2 Ultra, also Xbox-certified, offers versatile projection sizes from 65 to 300 inches, featuring high brightness, contrast ratio, and enhanced color accuracy for stunning visuals and smooth gameplay.

Hisense also unveiled the ULED X Mini LED 110-inch UX TV, boasting Mini-LED X technology with over 40,000 local dimming zones and peak brightness of up to 10,000 nits for unmatched image quality. The Hi-View Engine X AI chipset delivers real-time processing, while Quantum Dot Color and the CineStage X Surround sound system enhance the viewing experience.

The Canvas TV 65-inch S7 combines art and technology, featuring an anti-glare Hi-Matte Display and customizable StyleSwap Frames to transform the TV into a personal art gallery.

Hisense’s innovations at IFA 2024 reflect its commitment to delivering advanced, user-focused technology solutions for home entertainment and gaming.