HONOR, the global technology brand, made waves in the smartphone industry with the grand unveiling of their latest flagship device, the HONOR 90 5G. The launch event, titled “HONOR Mission Impossible,” showcased the brand’s unwavering commitment to AI technologies and their determination to reach new milestones in the Middle East region.
The event kicked off by celebrating HONOR’s remarkable business accomplishments in 2023. In the MEA region, HONOR experienced an unprecedented 500% shipment growth in the first quarter, solidifying its expanding market share. Moreover, the brand achieved an impressive year-over-year growth of 388% in H1, underscoring its exceptional success in the Middle East.
Building on this momentum, HONOR showcased their innovative lineup of devices, including the HONOR X9a, featuring an incredibly robust screen. The spotlight then turned to the HONOR Magic5 Pro, which made history by automatically capturing the Guinness World RecordsTM achievement for the Highest Between the Legs Slam Dunk, thanks to its groundbreaking AI Motion Sensing Technology.
Furthermore, HONOR proudly announced their partnership as the Official Smartphone Partner of “Gamers 8,” the world’s largest esports and gaming festival, boasting a staggering prize pool of 45 million dollars. This collaboration, along with being named the 2023 PMWI Official Smartphone Partner with PUBG Mobile, solidified HONOR’s presence and commitment to the gaming community.
Taking the excitement to new heights, HONOR made a grand and unforgettable introduction of their highly anticipated HONOR 90 5G smartphone. Through a clever social media campaign, teasing the audience about “what’s UP” on July 18th, the device made a spectacular entrance via an aircraft, leaving the audience awe-inspired and surpassing all expectations.
As part of HONOR’s mission and an ambitious attempt to break a Guinness World Records™ title, the brand aimed to create the world’s largest photo album, consisting of images captured by users using the HONOR 90 5G. Attendees and smartphone enthusiasts were encouraged to capture their photos with the HONOR 90 5G and share them, contributing to the creation of this monumental photo album.
The launch event truly showcased HONOR’s achievements, technological advancements, and dedication to their community. The HONOR 90 5G epitomizes the brand’s vision for 2023 and their unwavering commitment to AI technologies, boasting features like the AI Vlog Master, 0 Risk Eye-Comfort Display, and a remarkable 200MP Ultra Clear Camera, ensuring an exceptional smartphone experience for users in the region.
As part of the HONOR 90 Series, HONOR also revealed the HONOR 90 Lite 5G, which features a rear 100MP triple camera system, a 6.7-inch Edgeless Display, 13GB (8+5) RAM + 256GB ROM storage, a 4500mAh battery, and an elegant slim design.
The highly anticipated HONOR 90 5G and HONOR 90 Lite 5G are set to make their debut in various countries across the Middle East region, including the UAE, KSA, Iraq, South Africa, and other selected countries.
In addition to smartphones, HONOR introduced their new tablet, the HONOR Pad X9, boasting an impressive 11.5-inch HONOR FullView Display, a six-speaker audio system with HONOR Histen sound tuning technology, and up to 128GB of storage. The HONOR Pad X9 offers a superior entertainment and educational experience with its array of smart features and elegant design.
Addressing wearables, HONOR showcased the HONOR Watch 4, which comes equipped with advanced features such as Bluetooth Calling, Fat Burning Assistant, and an impressive 14-day battery life.
