Huawei Global App Innovation Contest (Apps UP) 2022 in the Middle East and Africa continues Huawei’s legacy of honoring and empowering women in technology by presenting the unique Tech Women’s Award (MEA). The award category gives regional women app developers a global platform to showcase their skills.
AlMosaly, the winner of the Tech Women’s Award in the competition’s 2021 edition, turned the highly skilled female team at MadarSoft into a shining success story. AlMosaly has accounted for a significant portion of the company’s success since integrating Huawei Mobile Services (HMS) in 2020, earning several awards. The three women responsible for AlMosaly’s victory are Basma Mabrouk, Aml Abdelfatah, and Salma Hussien.
For Basma Mabrouk, Head of Android Development and HMS at MadarSoft, it was all about improving people’s lives: “Not many sectors allow you to truly change people’s lives and share your vision, so application development was one of the best of these areas,” she stated. Having been fascinated by technology since she was young, Android lead Developer Aml Abdelfatah now finds her dream job in the world of app development. Salma Hussien, a Senior Android Developer, is excited about the wealth of opportunities in the app development industry.
MadarSoft’s women say their experience at Huawei’s Apps UP 2021 was extremely rewarding. Furthermore, the team emphasized how HMS, in conjunction with the hundreds of millions of Huawei customers and Huawei’s unrivaled developer support, makes it easier for women to make their own mark in the world and succeed. The AlMosaly app performed admirably, attracting approximately one million users in a short period of time.
Moreover, the introduction of new technologies and the support for accessories like Huawei’s smartwatches provide fresh opportunities for innovation. The MadarSoft team advise every woman to believe in herself, be more attentive, and select the path that will be rewarding at the end of the day. “With hard work and faith, the world becomes better every day and visions get clearer”, they say.
Apps UP 2022 registration is now open, and developers can submit their entries until October 9th, 2022. The total prize pool for the Middle East and Africa (MEA) region reached a record high of US$230,000 this year, including a special Tech Women’s Award worth US$10,000. Please visit the official website for more information on Huawei’s Global App Innovation Contest Apps UP 2022.
Huawei’s support for female developers extends to community initiatives. Women now have more access to knowledge and mentorship than ever before thanks to the Huawei Women Developers (HWD) community. HWD is a global program that aims to empower female developers by providing comprehensive resource support and assisting them in their professional and technological development.
HWD is complemented by Huawei’s exceptional support for all developers. Huawei hosts a variety of HMS training workshops, certification programs, and webinars on cutting-edge technology. Furthermore, a thriving community is always available to help developers with any challenges that may arise, and the Huawei Developer Group MEAI will assist them in gaining a deeper understanding of the HMS ecosystem. Apps can reach a large audience because Huawei operates AppGallery, the world’s third largest app store, with over 730 million monthly active users.
