Huawei Consumer Business Group (BG) announced the launch of the HUAWEI nova 10 Series, three stylish flagship smartphones HUAWEI nova 10 Pro, HUAWEI nova 10 and HUAWEI nova 10 SE.
As of July 2022, the nova Series has accumulated a total of more than 200 million users worldwide.
The 10th generation of nova inherits the design of the HUAWEI nova Series, bringing together innovative design and cutting-edge craftsmanship.
The HUAWEI nova 10 Pro comes in Colour No. 10 in addition to Starry Black colourways. Both of these two colours represent a distinct style. The 3D curved display of the phone is enhanced, dazzling with layer upon layer to highlight colour variations under various light and shadow conditions. This is done by combining the stylish metallic silver colour with the golden Star Orbit Ring and Icon.
The HUAWEI nova 10 Pro adapts a double colour coating process to enhance the design language of the Star Orbit Ring, creating a sense of symmetry. The Star orbit ring depicts a combination of both fashion and technology.
Lastly, the smartphone features a brand-new COP encapsulation technology which gives a more immersive experience as the display’s bottom bezel to measure is only 2.56 mm each.
With the HUAWEI Multi-Vision Photography, the HUAWEI nova 10 Pro sports high-quality dual front camera lenses. One lens features the industry’s first front-facing 60MP Ultra-Wide Autofocus Camera, supporting 100-degree wide angle and 4K video quality, which offers excellent resolution and light sensitivity.
Additionally, the front-facing 8MP Portrait Close-up Camera provides 2X optical zoom and up to 5X digital zoom, enabling users to capture 0.7X–5X zoom videos. To better display the scenario and enhance the vlog-shooting experience, users may flexibly vary the zoom range with the closest effective focal length of 14cm, allowing the user to get the best close-up portrait experience.
Equipped with Instant AF with Quad Phased Detection (QPD), the Nova 10 pro provides a 30% increase in focus speed, improves wide-angle image resolution by 119% and achieves a 150% increase in close-up portraits.
The nova 10 Pro supports a Dual-View video function, which can utilise multiple cameras of the smartphone to shoot simultaneously, offering a multi-camera shooting experience with the combination of dual front cameras, front and rear cameras, as well as picture-in-picture shooting.
The AI Texture Skin Algorithm and XD Fusion frame composition also enhance mobile photography for every situation, including front- and back-lighting, as well as multi-exposure HDR shots to produce delicate Front SLR-Level Bokeh effects. This enables users to quickly and easily take clear, high-quality close-up portraits.
The HUAWEI nova 10 Pro supports the 100W HUAWEI SuperCharge that is equipped with the new Turbo Mode, breaking the power consumption limits for instant charging. It only takes 10 minutes to charge the phone from 20% to 60%, while fully charging the phone in just 20 minutes – the same duration it takes to load up a new game.
The phone’s battery life is mostly determined by the battery capacity. The smartphone is equipped with a more power-efficient 4500mAh large battery capacity, which fits a higher battery capacity in a slimmer form. Even under intense use, the phone’s battery life is long-lasting, giving consumers peace of mind.
Ultra-Generation VC Liquid Cooling brings heat dissipation with better speed and uniformity for the nova 10 pro.
In terms of gaming experience, the smartphone features the new Touch Turbo 2.0. Users can simply shake the phone to trigger any corresponding key operation, which effectively improves the user experience of mobile games.
Additionally, it has stereo dual speakers. Users can take advantage of an immersive audio and video experience when playing games, viewing movies, or listening to music thanks to the Histen ultra-wide sound field that was included in the design.
The HUAWEI nova 10 Pro rear camera is equipped with a 50MP RYYB Ultra Vision Camera setup, which consists of a 50MP Ultra Vision photography main camera, an 8MP Ultra-Wide Macro Camera, and a Portrait Depth Camera.
With multiple parties in the frame, users can click on the main subject and, when the camera focus frame turns yellow, the subject is locked into view. It also has a Portrait Video function, which makes portrait Bokeh look more natural. Both the front and rear cameras of the HUAWEI nova 10 Pro support the Motion Blur function. With this feature, users can now take photographs with blurred backgrounds.
Additionally, the smartphone has an AI Snapshot feature that can manipulate features like people, sky, buildings, and plants to improve the overall appearance and feel of pictures, e. The HUAWEI nova 10 also supports the Super Night Shot function, which uses its potent light detection skills and pixel-grade reconstruction technology to boost the brightness of dark areas while capturing outstanding details beyond what the human eye can see in dimly lit scenarios.
The nova 10 Pro also is equipped with Huawei’s flagship-grade RYYB colour filter array, which replaces the green pixels in the sensor with yellow pixels, increasing light intake by 40%. Camera light sensitivity supports up to ISO 400000,
The HUAWEI nova 10 Pro focuses on vivid screen displays and detail enhancement, allowing users to immerse themselves in a visual feast. It supports 1.07 billion colours, a high refresh rate of up to 120Hz, and a 300Hz touch sampling rate which offers users a smoother user experience.
Through the Display Turbo image quality enhancement technology, the smartphone can intelligently analyse portraits based on AI deep learnings, and also supports real-time calculation to optimise face definition in short videos by up to 50%.
Huawei has combined various menus into the Control Panel as a result of the Super Device features, making it easier for users to control multiple devices as if they were controlling just one. Users can easily navigate the Control Panel and quickly access audio playback, Wi-Fi and Bluetooth settings with a simple swipe.
For example, users can tap on the HUAWEI MatePad icon to activate Smartphone-Tablet Multi-screen Collaboration; tap the HUAWEI MateBook icon for Smartphone-PC Multi-screen Collaboration or tap the HUAWEI FreeBuds icon to seamlessly switch their audio output to their Huawei earbuds.
With the Distributed File System, the smartphone can also function as a wirelessly connected external storage unit for the PC, meaning users can access the files they want more easily than ever before.
Price and availability in the UAE
The new HUAWEI nova 10 Pro in Starry Silver and Starry Black colours will be available for pre-order in the UAE from October 14, 2022, for AED 2399. In addition, the HUAWEI nova 10 for AED 1899 and HUAWEI nova 10 SE for AED 1299 will also be available for pre-order in the UAE from October 14, 2022.
