Huawei’s released new AR white Paper during Better World Summit for 5G+AR.The AR Insight and Application Practice White Paper offers insights and best practices into the AR industry in terms of devices, applications, and networking.
Huawei Carrier BG CMO Bob Cai delivered a keynote speech titled 5G + AR, Turning Dreams into Reality, where he said that 5G will switch on AR, and AR will light up 5G.
The 5G ecosystem is maturing, and there is a great increase in the integration of AR with industry applications. AR combined with 5G will enrich people’s lives and help transform the way we work, the way we travel, work, and learn. During his keynote, Cai also called on the entire industry to work together and contribute their strengths to establish a prosperous 5G + AR ecosystem.
AR has truly transformative potential. Huawei and third-party data predict that the AR market will be worth US$300 billion by 2025. “AR will first see massive adoption in five prioritized industries: education, social networking, shopping, traveling & navigation, and gaming,” said Cai.
He also said, “AR can truly enable the convergence of the physical and digital worlds, making dreams a reality.”
At the event, Cai shared case studies of Huawei employing AR. Due to COVID-19, customers from across the globe are unable to visit Huawei in person, so Huawei makes use of AR to demonstrate its leading products and solutions online, making communication far more efficient. Huawei also uses AR to achieve the quick delivery of 5G base stations, greatly boosting delivery efficiency.
Cai also demonstrated how Huawei “produces” AR. Huawei’s Air Photo uses unique algorithms to convert a 2D photo into a digital 3D model, considerably simplifying AR 3D character modeling. Cai also introduced Huawei AR Engine, the company’s AR development platform oriented toward mobile devices. With Huawei AR Engine, developers need to write only 10 lines of code to create AR effects, hugely increasing the efficiency of AR application development.
Huawei’s Better World Summit for 5G + AR was attended by a number of high-profile guests including He Chengjian, Director of Shenzhen Communication Management Bureau, David MacQueen, Executive Director of Strategy Analytics, Huang He, Chief Producer of Shenzhen TV Station, Wei Rongjie, RealMax CEO, Hiroshi Fukuda, meleap CEO, Liang Jinhao, representative of HADO China Region, and Fu Jie, Executive Director of Shenzhen AR Association. They shared the latest AR use cases and their thoughts about AR’s future trends.
According to He Chengjian, Shenzhen is the first city in the world with full 5G SA coverage. ICT services represented by AR can potentially be adopted across a wide range of industries, including industrial production, e-commerce, real estate, home decor, culture, sport, tourism, healthcare, and education. AR applications have become a key engine for digital transformation and will profoundly change production methods and how we live.AR is also being applied in many emerging markets and is playing a large role in reducing the digital divide.
According to Huawei, AR is not only about the device, the content, or the network. It is about combining the capabilities of all three to create a compelling offering. A partnership approach, establishing unified standards and mechanisms, and bringing together expertise across all of the different areas, will create a prosperous AR industry.
When concluding his speech, Cai said, “If you want to go fast, go alone; if you want to go far, go together. The development of AR requires the entire industry to work together and create a prosperous 5G + AR value chain. AR and 5G are combining at the right time. 5G switches on AR, and AR lights up 5G.”
Huawei’s vision is to bring digital to every person, home and organization for a fully connected, intelligent world. The summit served as an effective platform designed to help customers and partners share experiences, work together to create new value and broaden the horizons of AR and pave the way to endless possibilities and opportunities.
