Huawei unveils ‘Tech Oasis’ to illuminate MWC 2023 with revolutionary experiences

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Huawei Consumer BG showcased its innovative technologies, flagship products, ecosystem, etc. At the Mobile World Congress 2023 (MWC 2023), held in Barcelona from February 27 to March 2, 2023. With “GUIDE to the Intelligent World” as the theme, the exhibition area of Huawei Consumer BG is designed after the global high-end flagship store to create a “tech oasis” for an immersive experience integrating smart technology and trendy life scenarios.

The diverse range of innovative products showcased at the exhibition includes HUAWEI Mate 50 Pro, HUAWEI WATCH Buds and HUAWEI WATCH GT Cyber. Huawei also held brand and technology exchange activities, in-depth conversations with global industry and ecological partners, and demonstrations of their latest innovations and future strategies.

Kevin Ho, Chief Operating Officer of Huawei Consumer BG said “Huawei Consumer BG made a major appearance at MWC 2023 and believes in providing high-value innovative experiences and services for global consumers with high-end brands, innovative technologies, and high-quality products.”

Ho added “Moving forward, Huawei will share more research and development results, and provide more innovative products and services, for users worldwide to enjoy.”

Smartphone innovations including HUAWEI Mate50 Pro and more

With the release of the ground-breaking Huawei Mate Xs 2, the well-liked Huawei Mate50 Pro, and the fashionable Huawei nova 10 Series in 2022, Huawei continued to be at the forefront of smartphone innovation. These cutting-edge products were on exhibit at MWC 2023 to showcase Huawei’s imaging prowess, leading folding technology, and awareness of younger users’ requirements.

The HUAWEI Mate50 Pro is a cutting-edge flagship smartphone that boasts the state-of-the-art Ultra Aperture XMAGE camera and is at the forefront of innovation with a range of groundbreaking features. These include the XMAGE imaging system and the highly reliable Kunlun Glass, which combine to deliver an unparalleled technological experience. The HUAWEI Mate Xs 2 takes the folding screen mobile phone to new heights with its lightweight, thin, and robust design. Additionally, the HUAWEI nova 10 Series continues to push the boundaries of smartphone selfie camera imaging technology, introducing features like the Portrait Close-up Camera, Front Dual-View Video, and Showcase Focus Front Camera.

Huawei continues to promote the development of advanced mobile camera imaging technology. It unveiled the “HUAWEI XMAGE Trend Report 2023” and invited experts to discuss research results and explore the evolving relationship between technology and creators.

Various smartwatches unveiled, exploring new directions for the development of wearable technology

Last year, Huawei smart wearables continued to bring improved product experience to consumers worldwide through innovations in design, manufacturing process, and software and hardware functions.

During this year’s MWC event, Huawei unveiled two innovative wearable products that showcase the latest advancements in wearable technology. The HUAWEI WATCH Buds smartwatch merges the functionality of TWS earbuds and a smartwatch, providing users with enhanced convenience as both devices are integrated into one single unit. On the other hand, the HUAWEI WATCH GT Cyber is a smartwatch that comes with a Quick-to-Change watch case, which is designed to meet the diverse needs of young users who want to express themselves in different scenarios. The HUAWEI WATCH Buds will be available in the MEA region starting in March, and consumers will undoubtedly be attracted to this novel wearable device.

Huawei has made strides in its software capabilities in addition to its extremely innovative hardware products. Huawei’s wearables provide users around the world with expert health and exercise tracking through self-developed innovations like HUAWEI TruSeen, HUAWEI TruSport, and HUAWEI TruSleep.

Moving forward, Huawei wearables will continue to integrate the capabilities and advantages of software and hardware services to bring the ultimate sports and health experience to consumers worldwide.

End-to-end platform that takes advantage of the HMS Ecosystem

Huawei Mobile Services (HMS) ecosystem exhibition demonstrated to global developers the full-range capabilities. From app development, distribution, and operation growth, to customer monetisation, the HMS ecosystem is accelerating its empowerment of application developers with full-scenario capability exposure and global platform deployment, providing developers with full life-cycle services.

Over 170 countries and regions have been served by AppGallery, and its monthly active user base has grown to 580 million. AppGallery also offers customers a variety of apps to meet their needs in the digital world while assisting partners in achieving effective distribution.

Petal Ads has a substantial media presence, with a user base of 100 million spread across 11 channels. Moreover, it has access to more than 53,000 media channels worldwide, covering over 190 different industries, and catering to the needs of over 730 million users of Huawei devices and applications worldwide. By utilizing Petal Ads, it is effortless to connect with a vast number of users and media channels.

Commitment to technological research and development, and anticipating steady progress in 2023 

Huawei leads the number of global patent applications and has achieved impressive results in intellectual property strategy. According to data released by IFI CLAIMS Patent Services, a global patent database provider, Huawei saw steady patent applications in the past two years, rising from ninth in 2020 to fourth in 2022. Having achieved 2836 patents, an increase of 2%, Huawei has become one of the largest patent holders globally. In the past decade, it has invested more than RMB 845 billion in R&D expenses. It has held more than 45,000 valid authorised patent families (over 110,000 pieces) worldwide, with over 90% of the patents being invention patents, and its patent value has been fully recognised by the industry.


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