Huawei has partnered with Viu, the MENA streaming platform, to provide premium streaming content to viewers across the region.
The collaboration will allow Huawei users to enjoy up to 6 months of free Viu Premium subscription of on-demand and live streaming in exceptional HD quality when purchasing a newly launched Huawei device, such as the futuristic tech flagship HUAWEI Mate50 Pro, which is equipped with a variety of cutting-edge features and technologies. This joint promotion highlights the unrivaled marketing advantages of Huawei’s smart ecosystem as it collaborates with one of the region’s most popular OTT platforms by creating an immersive and personalized experience that optimizes users’ viewing experience.
HUAWEI AppGallery celebrated its fourth anniversary in the region with a dazzling display in the heart of Downtown Dubai that lit up the Burj Khalifa. This one-of-a-kind projection also recognized Viu as one of AppGallery’s top regional partners, displaying its logo to commemorate the joint success and impressive growth that marked AppGallery’s fantastic journey and opened up a new world of joint opportunities.
Furthermore, Huawei and Viu’s collaboration will add an exciting expansion to their marketing strategy, with Viu attracting a larger audience and access to a premium global user base of over 730 million users. Viu will be able to connect with its entire audience even more effectively by leveraging the HUAWEI platform’s exclusive capabilities and tools.
Vice President of the Middle East and Africa, Huawei Global Partnerships & Eco-Development, Huawei Consumer Business Group, stated: “We are absolutely thrilled to collaborate with our strategic partner Viu to deliver a better streaming experience and create a seamless user experience that surpasses consumer expectations and demands in the region. This partnership will enable us to provide an even more compelling offering to consumers, who are increasingly looking for more choice and flexibility in their content consumption.”
Rohit D’silva, Chief Business Officer – Middle East and South Africa, Viu, added: “By harnessing Viu’s capabilities, and through our collaboration with Huawei, we anticipate to provide our business a substantial boost across the MENA region by appealing to a much wider audience. Our presence in the region is growing tenfold by the day, facilitating access through such a broad range of signature devices will further ground our pillar of customer excellence with such partnerships that effectively guarantee cutting-edge experiences. Users of Huawei devices will as of now finally catch up on all the latest entertainment wherever they go, including the newest and most popular movies and TV shows.”
Viu is an over-the-top (OTT) video streaming service that operates across multiple regions. It is available in 23 markets, including the Middle East’s Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, as well as Asia’s Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Myanmar. Viu offers premium content on-demand and through live streaming in exceptional HD quality, with both an ad-supported and a premium subscription tier. Viu’s library includes a wide range of genres from top content providers, as well as original production series under the “Viu Original” initiative.
Huawei users can now subscribe to and enjoy the ultimate entertainment experience by downloading the official Viu app from AppGallery, one of the world’s top three app marketplaces. As part of the strategic partnership, beginning in the fourth quarter of 2022 and continuing into 2023, a Viu subscription will be bundled with Huawei devices.
