ICT Bluezone launches its Gaming Experience Hybrid Store in Dubai

“ICT Bluezone is proud to announce the launch of its first gaming experience store in Dubai, UAE,” stated Abdul Rahman Al Hamami, Chairman of ICT Bluezone, in an official announcement.

The store is part of ICT Blue Zone’s retail strategy, which aims to give consumers a taste of their diverse brand portfolio, which includes gaming, ICT products, lifestyle technologies, and mobility solutions. The store provides a unique appeal and engaging model to customers and varied retail partners to experience the latest in gaming technology and trends.

This is the first in a series of planned stores that are designed for various countries in the Middle East and Africa. The main USP of the ICT Bluezone stores is fundamentally built-in partnership with leading retail and technology industry partners. The gaming experience store will give clients and vendors involved, the very best in gaming and entertainment — a truly gamified shopping experience.

The ICT Bluezone’s exclusive experiential gaming store is segmented by product portfolio, showing numerous brands to ensure users have an incredible experience and service in the right environment.

Even though the ongoing pandemic has created a dramatic shift in the consumers’ buying patterns, many prefer to touch and feel the product before making a decision. This exclusive gaming store will help them to feel the complete range of products from the big brands like Logitech G, SteelSeries, U Green, HyperX Intel, AMD, Lexar, MX series, and other cutting-edge Multidevice offerings.

“ICT Bluezone has planned 25 stores across the region within a short period of time and we will create a seamless shopping experience on digital platforms too”, says Abdul Rahman Al Hamami, Chairman Of ICT Bluezone, in an exclusive interview with Shadi Dawi, Chief Program Director of TECHx.